Beth Knaus of That’s a Spade offers “Best Blogging Practices”
Why should I blog?
- It’s a great way to share your expertise in your field and build business
- It’s a type of public journaling, where you can share your life observations with others, almost like writing OpEds
- There’s something you are so passionate about that you want to share your insight with others, like cooking, gardening or decorating
Who am I blogging for?
- Potential clients
- Exposure and experience
- Build platform and brand
- Friends and family
What is it that I want to say and how do I want to say it?
You can write whatever you want, of course, but it’s best to stick to a certain style at the very least, if not a specific topic range if you want a steady audience. If you’re all over the place and readers don’t know what to expect you may not be able to hold their attention.
For example, I’ve been told that I can write about difficult topics successfully because I infuse humor throughout those pieces.
How long should my blog posts be?
*The more frequently you blog, the shorter your pieces should be. You want to be commitment friendly. If someone subscribes to your blog, and you are a daily blogger, you want to respect how much daily reading time they have.
What visual effects will keep my readers’ attention?
- Bold headings
- Bullet points
- Short paragraphs
- Links – (when inserting links, make sure they open to a new page so you don’t lose your reader)
How do I get SEO exposure?
- Pick a keyword or phrase for your title that people will search for
- Repeat that phrase as often as is comfortable throughout your piece
- Use categories and tags to draw searches to your posts
- Allow comments from readers
- Share your posts on social media sites
“I have been known to say, “let’s call a spade a spade.” I do not beat around the bush or candy coat. I shoot from the hip, as they say, and am not afraid to discuss uncomfortable topics that I feel need to be put directly on the table and dealt with.
And I like to do it with visually crisp flowing language that gives you a panoramic understanding of what I am trying to communicate. We do not have to agree, but we should open our eyes and doors to the concept that other people’s situations and experiences result in differing perspectives from one person to another. If you listen closely, someone else’s opinion just might make sense.”