connecting through events, networking, entrepreneurs

This week’s conversation is with Susan Lataille of Discover You Events. We talk about the power of using events and networking to grow relationships and create a business based on connections.

You’re an entrepreneur who’s in the building stages of your business or looking to transition fully and successfully into your new business.

You’re smart, you’re super motivated, you’ve got a lot to offer your clients, you love what you do, and it’s time you made even more money at it.

Your biggest need right now is getting more clients consistently, so this is the building stage for you and your marketing efforts. You want to ramp-up your business and that means more clients, now!

You’re super-passionate about the services you offer; in fact, you know it’s your calling. You so badly want to ramp it up to have consistent cash-flow, but right now, the clients aren’t coming as quickly as you’d like, you are unsure of where to focus on your marketing efforts. There’s so much more to do before you’re fully ramped-up and feeling successful.

All of this is creating some stress in your life, sometimes requiring you to work long hours trying to make the business work. That’s because you ‘don’t know what you don’t know’ about the right marketing yet, how to be strategic, manage the time online, measure your results. And you’re still learning what’s going to work to attract more clients and bring in more money.

There’s a lot of energy going out, but the results aren’t exactly what you want them to be, and you know you can’t keep doing the same things anymore, because you keep getting the same under-whelming results. You sometimes experience self-doubt, wondering if you’re really cut out to be successful in your own business.

What you need most right now:

Your primary focus needs to be on creating a strategy for marketing effectively and taking some action to attract more ideal clients and generate greater income from your business. It’s all about creating the marketing plan, and then IMPLEMENTING the plan consistently, so you fill your pipeline quickly and turn more prospects into paying clients while putting your marketing on autopilot.

Then, it’s all about stating specific goals and creating the focus and accountability you need to move your business forward past the ramp-up phase, quickly yet comfortably, so you see greater results and feel even more successful in your own business.

Contact me for a free 20-minute discovery call to see if I can be of service to you through this process.

About Our Services

My team and I serve as a resource for businesses who are learning about the value of online presence in their business growth.

We help you KNOW more so that you can DO more to help your audience find and engage with you.

We offer

  •         ~personal
  •        ~~ authentic
  •        ~~ PATIENT

digital marketing training and implementation solutions for small to mid-sized business owners who are committed to growing their business.

In today’s fast and crowded online world, My focus is on working with small business owners to “Rise Above The Noise” and use the tools available to them to connect with their networks and their target audience with Authentic Action and Genuine Connections.

I invite you to  ‘contact me’  to schedule a free 20-minute discovery call to discuss your unique ‘superpower’ and how your passion for the work you do can help you Rise Above The Noise.


You should know –

Here is something that deeply resonates with me: 

Malcolm Gladwell, in his book, “The Tipping Point: How Little Things Can Make a Difference” describes connectors as those people who know many worlds and can link people to networks they did not know existed.

“Connectors make change happen through people. They galvanize people. They’re natural hubs. That’s just the way they’re oriented to the world. These are people who, every time you ask a question, start flipping a Rolodex in the back of their mind, saying, “Who do I know who knows this? Who do I know who has done this? Who do I know that I need to connect you with?”

They love connecting you with people, because they’re all about the people.

You might be a connector if:

You are constantly referring people to the right expert or service to solve their problem.

You love networking and talking with people, just for the sake of doing it.

When you’re talking to people, they say, “Wow – you know everyone!”

The stories you tell always focus on the people, not the ideas or the sizzle.”

I like to think of myself as a CONNECTOR.

Let’s Get Connected

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