This week’s conversation is with Susan Lataille of Discover You Events. We talk about the power of using events and networking to grow relationships and create a business based on connections.
You’re an entrepreneur who’s in the building stages of your business or looking to transition fully and successfully into your new business.
You’re smart, you’re super motivated, you’ve got a lot to offer your clients, you love what you do, and it’s time you made even more money at it.
Your biggest need right now is getting more clients consistently, so this is the building stage for you and your marketing efforts. You want to ramp-up your business and that means more clients, now!
You’re super-passionate about the services you offer; in fact, you know it’s your calling. You so badly want to ramp it up to have consistent cash-flow, but right now, the clients aren’t coming as quickly as you’d like, you are unsure of where to focus on your marketing efforts. There’s so much more to do before you’re fully ramped-up and feeling successful.
All of this is creating some stress in your life, sometimes requiring you to work long hours trying to make the business work. That’s because you ‘don’t know what you don’t know’ about the right marketing yet, how to be strategic, manage the time online, measure your results. And you’re still learning what’s going to work to attract more clients and bring in more money.
There’s a lot of energy going out, but the results aren’t exactly what you want them to be, and you know you can’t keep doing the same things anymore, because you keep getting the same under-whelming results. You sometimes experience self-doubt, wondering if you’re really cut out to be successful in your own business.
What you need most right now:
Your primary focus needs to be on creating a strategy for marketing effectively and taking some action to attract more ideal clients and generate greater income from your business. It’s all about creating the marketing plan, and then IMPLEMENTING the plan consistently, so you fill your pipeline quickly and turn more prospects into paying clients while putting your marketing on autopilot.
Then, it’s all about stating specific goals and creating the focus and accountability you need to move your business forward past the ramp-up phase, quickly yet comfortably, so you see greater results and feel even more successful in your own business.
About Our Services
My team and I serve as a resource for businesses who are learning about the value of online presence in their business growth.
We help you KNOW more so that you can DO more to help your audience find and engage with you.
- ~~ authentic
- ~~ PATIENT
digital marketing training and implementation solutions for small to mid-sized business owners who are committed to growing their business.
In today’s fast and crowded online world, My focus is on working with small business owners to “Rise Above The Noise” and use the tools available to them to connect with their networks and their target audience with Authentic Action and Genuine Connections.
I invite you to ‘contact me’ to schedule a free 20-minute discovery call to discuss your unique ‘superpower’ and how your passion for the work you do can help you Rise Above The Noise.
You should know –
Here is something that deeply resonates with me:
Malcolm Gladwell, in his book, “The Tipping Point: How Little Things Can Make a Difference” describes connectors as those people who know many worlds and can link people to networks they did not know existed.
“Connectors make change happen through people. They galvanize people. They’re natural hubs. That’s just the way they’re oriented to the world. These are people who, every time you ask a question, start flipping a Rolodex in the back of their mind, saying, “Who do I know who knows this? Who do I know who has done this? Who do I know that I need to connect you with?”
They love connecting you with people, because they’re all about the people.
You might be a connector if:
You are constantly referring people to the right expert or service to solve their problem.
You love networking and talking with people, just for the sake of doing it.
When you’re talking to people, they say, “Wow – you know everyone!”
The stories you tell always focus on the people, not the ideas or the sizzle.”
I like to think of myself as a CONNECTOR.
Let’s Get Connected
It’s official. Fall is here and the holidays are right around the corner.
Smart small businesses and nonprofits alike are starting to plan for their best holiday season yet.
It may feel early, but on average it takes six to eight touches before a prospect takes action.
This week’s conversation is with Stacey Shipman of Engage the Room. We discuss how Heart-centered entrepreneurs really do need to show up courageously, clear in their communication, and caring in actions….
Listen in to a conversation on the topic of digital minimalism with me and Joann Krall, The Sensible Organizer.
Learn tips, tools, and strategies to help you streamline and manage your digital marketing activities.
This week’s interview is with Abbe Ciulla, the Mighty Yogini. Find Your People – Build Your Community.
When we get to portray ourselves with complete authenticity in our social media, it feels less like depletion because you get to be yourself. Work on developing quality followers vs quantity followers.
As a yogi/healing arts professional, it’s so very important to hold your authenticity and personal growth as a top priority. Kimber-lee Jacobsen of Be Light Yoga and Seeds of Awakening Podcast talk at length about how your home practice and inner self-work is a strong reflection of your outer expression and overall success.
How can your business gear up for a strong September?
Think about the key holidays already starting this month and how your business can get involved.
If it’s been a while since your email subscribers have heard from you, take a moment to send them an update. It may seem too soon, but now is the time to start planning for the holiday season. Many of your biggest competitors have started generating buzz around the holidays.
Rebecca Reynolds Moore, Founder of InANutshell Consulting is on a mission to change this paradigm and help women entrepreneurs create successful businesses on their own terms. She discusses how to identify and cultivate your purpose so that you can stay energized and motivated during the ups and downs of running a business.
Kathryn wanted a few tips on how to make her website more searchable to attract more clients.
I offer a bunch of quick, actionable tips to help her get found and then, stay top of mind. Search Optimization can be simple – when you think about what your goals are.
Cathie Briggette is on a mission to create a platform for women to tell their authentic stories and show up in their universal strength for each other. Herself360 is a platform that encourages women to share stories from any aspect of their lives.
Question: “How can I engage energetically through email marketing? I feel like I fall flat or just have no idea how people are responding even if they stay subscribed… How do I know I’m making any impact & should keep going with it?”
This week’s Digital Marketing Q and A dives into ways to create a deeper engagement with your subscribers through messaging, segmentation, and – yes – some analytics.
My intent is that you will find the content in these monthly newsletters both helpful and inspiring.
Our 20-minute free discovery call helps you know me better and get your questions answered.