It’s the first thing I will tell someone who wants to increase their online presence: “You need to create content!” In my opinion, content on a website is the foundation to every other avenue of online existence. Once the content is there, you can proceed to utilize it in unlimited ways. You will be able to extract the ‘yummy nuggets” to use on Facebook, Pinterest, Google +, LinkedIn, Twitter, and more. Each blog post or website landing page can provide you with any number of posts. Add images and you are well on your way to being able to make the content freely available to your audience.
But – this won’t necessarily make your audience actually read the content. And, you can be very sure they will absolutely not read it if the content is boring, ordinary, too dense. Not only will they not read this content, they will likely avoid clicking through to your content in the future, as well.
A recent article on the Copyblogger, 8 Incredibly Simple Ways to Get More People to Read Your Content, addresses exactly that challenge. In this article, Pamela Wilson empathizes with those of us who spend hours agonizing over every phrase, every word…. working so hard to try to be clever, insightful, snarky, smart. After all of that attention to detail, we do finally publish our article only to find that nobody reads them. We receive no comments, no shares, no applause. Pamela suggests that we could be writing less, but styling our text to make it easier to read.
In this age of the 2.7 second attention span, we need to get our readers to move out of ‘scan’ mode and into ‘read and interact’ mode. We will need to structure our posts to be easily digested by breaking them up in to bite-sized portions. Try constructing your paragraphs with the conclusion stated first, with the supporting comments following. Help your readers decide at which point they will want to get in close to learn more.
Here are some of the design elements outlined in the Copyblogger article: Read more
“Be fearless. Have the courage to take risks. Go where there are no guarantees. It is on that road where your character is truly tested.” ~ Katie Couric
Have I ever mentioned Marcus Sheridan to you?
One day, I was hiking Split Rock Trail at Borderland State Park while listening to one of my favorite podcasts from The Social Media Examiner. This day, Michael Stelzner was interviewing Marcus Sheridan of Rock River Pools and The Sales Lion.
Marcus Sheridan passionately asserts that blogging is essentially about teaching the people about your self and your industry. He says that it is important for your business to be better at teaching than anyone else in the world. All we had to do was to answer every question that our clients had ever asked! We had to have searchable content that answered the exact query that a user might type into Google. Brilliant! Listen to the podcast.
Honestly, I had to stop at the top of one of the trails to email my clients to tell them about this revelation!
Last month, I had the amazing good fortune to sit in on Marcus Sheridan’s presentation at Inbound 2014. The energy in the room was a cross between an evangelistic revival meeting and a rock concert. He had us all drinking the Inbound Marketing Kool-Aid!
The number one question he wanted us to answer on our website?
So I did.
I came directly home and wrote a blog that outlines the many variables which will affect how much social media services cost. Then, I added my own pricing structure on my “what I do” page. The process was strangely liberating.
As you may already realize, I am passionate about helping my connections create their authentic online presence and their personal branding strategy. Helping folks who are in my ‘tribe’, my ‘circles’, my ‘network’, learn about and use the tools available to them ultimately strengthens the reach for all of us.
I am very excited to start offering group social media sessions to be able to teach new skills and resources to local entrepreneurs. Social media, contact relationship management, e-newsletters, website upkeep will be among the topics covered in these group sessions. Learn more.
Have you reached that point? Have you ever said “Who has the time to manage a Facebook or Twitter account?” Have you said it enough times that you are finally ready to consider using a social media coach or hiring social media services. If so, I am sure that the first question you had to ask was, “How much will social media services cost?”
And of course, as always, the answer is “It depends”. You see, social media marketing, inbound marketing and digital communications help can come in a variety of shapes and sizes. You would really need to take a look at what it is your company wants and needs.
What are your goals for your social media journey? Are you trying to build brand awareness? Will you be trying to engage an audience to build a community? Is your goal to generate sales or leads? Will you be utilizing your personal brand to build your business brand? Will others in your organization be taking ownership of any parts of the program?
Using the Power of You.
As I mentioned in my previous blog, Social Media and Personal Branding, there are loads of folks who want to learn what you have to share. Your followers are interested in watching you follow your passion for your area of expertise. By sharing interesting articles (including your own, as much as possible) you are establishing yourself as a resource for others who want to learn more about you and your business
Content Curation – What is That All About?
Content curation is the process of making your way through the vast amounts of content available on the web to then be able sift, sort, arrange and present it in a meaningful and organized way. You will want to be choosy to pick the best content that is important and relevant to your own community. Often, curated content may be organized around a particular theme.
Curating great content can help you as a small business owner establish yourself as a thought leader, a valuable resource within your spheres of online presence, thus strengthening your personal brand. You essentially become the “go-to” authority for issues or topics related to your industry.
By curating relevant content, you develop the ability to serve up frequent content which then increases your opportunities for interaction, which can help exposure over time as you strengthen your online personal branding.
This means that you will need a number of reliable sources to turn to for access to interesting and appropriate articles.
There are many tools and personal favorite methods for collecting articles that are relevant to you and your business.
Here are my current top 6 content curation sources and tools. Read more
Where to begin? You have started your own business. You’ve invested in a website to highlight your product or service. You may have even begun to add content to your website to help visitors learn more about your product or service. How will you develop a social media online presence for your personal brand? As […]
Most of the people in my networking circles are solo-preneurs, small business owners. Realizing that a strong online presence will benefit their business, they often ask which social media and networking platforms would be the most benefit to their goals. Although they have just used those exact words, “Social Media Networking”, many remain hesitant, almost […]
In the 10 years that I have been with WBN I have been an artisan, a birthday party entertainer, a multi-level marketer, a quilter, a database manager, a graphic artist, a technical support staff-person, a computer files organizer, an electronic e-newsletter designer, a social media manager, an event planner, a website project manager, and a 6-foot tall monkey mascot.
Women can do that.
Of course, men can do it, too.
But this piece focuses on women as a reflection of my 10 years of having the great honor to collaborate with an outstanding group of women. These women work together in a variety of platforms to inspire, educate and motivate each other to be the very best they can be in their personal and professional lives. Read more
On Wednesday, August 27, 2014, Tricia White, VP of Creative Marketing for Fun Enterprises , facilitated a roundtable discussion on Social Media Marketing at HarborOneU, 131 Copeland Drive in Mansfield. This panel was a great opportunity for small business owners to gather their questions about social media marketing and ask some amazing experts to weigh in.
Her panel guests:
1. Erin Sweeney – Owner of Erin Sweeney Design. She is a graphic and WordPress website designer. She is experienced in website design and implementation, visual design, business branding, search engine optimization and social networking.
2. Lucille Fisher – Owner of Sage and Savvy Marketing. Lucille is a marketing strategist who helps businesses improve their social media footprint. She also helps companies work through software programs that can better integrate business processes with marketing.
3. Susan Barron Finn – Owner of Susan Finn Online and Founder/Director of the Women’s Business Network. Susan is a social media specialist who works with small businesses to better improve their social media reach as well as data base systems and e-mail marketing. She helps companies improve their brand online.
4. Tammi Jacobsen – Owner of Tammi Jacobsen. She is a seasoned social media expert who teaches businesses strategies for social media marketing. She is a passionate blogger who works with companies on strategies as well as time management.
Topics covered ranged from branding and web design to social media networks, strategies, tools and search. Small businesses examined their marketing strategies and began to identify pain points. Attendees left the workshop with questions answered and with viable strategies for improvement. Read more
These photos were taken at Wheaton Farm Conservation Trails in Easton, MA
My intent is that you will find the content in these monthly newsletters both helpful and inspiring.
Our 20-minute free discovery call helps you know me better and get your questions answered.