Have I ever mentioned Marcus Sheridan to you?
One day, I was hiking Split Rock Trail at Borderland State Park while listening to one of my favorite podcasts from The Social Media Examiner. This day, Michael Stelzner was interviewing Marcus Sheridan of Rock River Pools and The Sales Lion.
Marcus Sheridan passionately asserts that blogging is essentially about teaching the people about your self and your industry. He says that it is important for your business to be better at teaching than anyone else in the world. All we had to do was to answer every question that our clients had ever asked! We had to have searchable content that answered the exact query that a user might type into Google. Brilliant! Listen to the podcast.
Honestly, I had to stop at the top of one of the trails to email my clients to tell them about this revelation!
Last month, I had the amazing good fortune to sit in on Marcus Sheridan’s presentation at Inbound 2014. The energy in the room was a cross between an evangelistic revival meeting and a rock concert. He had us all drinking the Inbound Marketing Kool-Aid!
The number one question he wanted us to answer on our website?
So I did.
I came directly home and wrote a blog that outlines the many variables which will affect how much social media services cost. Then, I added my own pricing structure on my “what I do” page. The process was strangely liberating.
As you may already realize, I am passionate about helping my connections create their authentic online presence and their personal branding strategy. Helping folks who are in my ‘tribe’, my ‘circles’, my ‘network’, learn about and use the tools available to them ultimately strengthens the reach for all of us.
I am very excited to start offering group social media sessions to be able to teach new skills and resources to local entrepreneurs. Social media, contact relationship management, e-newsletters, website upkeep will be among the topics covered in these group sessions. Learn more.
Have you reached that point? Have you ever said “Who has the time to manage a Facebook or Twitter account?” Have you said it enough times that you are finally ready to consider using a social media coach or hiring social media services. If so, I am sure that the first question you had to ask was, “How much will social media services cost?”
And of course, as always, the answer is “It depends”. You see, social media marketing, inbound marketing and digital communications help can come in a variety of shapes and sizes. You would really need to take a look at what it is your company wants and needs.
What are your goals for your social media journey? Are you trying to build brand awareness? Will you be trying to engage an audience to build a community? Is your goal to generate sales or leads? Will you be utilizing your personal brand to build your business brand? Will others in your organization be taking ownership of any parts of the program?
Using the Power of You.
As I mentioned in my previous blog, Social Media and Personal Branding, there are loads of folks who want to learn what you have to share. Your followers are interested in watching you follow your passion for your area of expertise. By sharing interesting articles (including your own, as much as possible) you are establishing yourself as a resource for others who want to learn more about you and your business
Content Curation – What is That All About?
Content curation is the process of making your way through the vast amounts of content available on the web to then be able sift, sort, arrange and present it in a meaningful and organized way. You will want to be choosy to pick the best content that is important and relevant to your own community. Often, curated content may be organized around a particular theme.
Curating great content can help you as a small business owner establish yourself as a thought leader, a valuable resource within your spheres of online presence, thus strengthening your personal brand. You essentially become the “go-to” authority for issues or topics related to your industry.
By curating relevant content, you develop the ability to serve up frequent content which then increases your opportunities for interaction, which can help exposure over time as you strengthen your online personal branding.
This means that you will need a number of reliable sources to turn to for access to interesting and appropriate articles.
There are many tools and personal favorite methods for collecting articles that are relevant to you and your business.
Here are my current top 6 content curation sources and tools. Read more
Where to begin? You have started your own business. You’ve invested in a website to highlight your product or service. You may have even begun to add content to your website to help visitors learn more about your product or service. How will you develop a social media online presence for your personal brand? As […]
Most of the people in my networking circles are solo-preneurs, small business owners. Realizing that a strong online presence will benefit their business, they often ask which social media and networking platforms would be the most benefit to their goals. Although they have just used those exact words, “Social Media Networking”, many remain hesitant, almost […]
In the 10 years that I have been with WBN I have been an artisan, a birthday party entertainer, a multi-level marketer, a quilter, a database manager, a graphic artist, a technical support staff-person, a computer files organizer, an electronic e-newsletter designer, a social media manager, an event planner, a website project manager, and a 6-foot tall monkey mascot.
Women can do that.
Of course, men can do it, too.
But this piece focuses on women as a reflection of my 10 years of having the great honor to collaborate with an outstanding group of women. These women work together in a variety of platforms to inspire, educate and motivate each other to be the very best they can be in their personal and professional lives. Read more
On Wednesday, August 27, 2014, Tricia White, VP of Creative Marketing for Fun Enterprises , facilitated a roundtable discussion on Social Media Marketing at HarborOneU, 131 Copeland Drive in Mansfield. This panel was a great opportunity for small business owners to gather their questions about social media marketing and ask some amazing experts to weigh in.
Her panel guests:
1. Erin Sweeney – Owner of Erin Sweeney Design. She is a graphic and WordPress website designer. She is experienced in website design and implementation, visual design, business branding, search engine optimization and social networking.
2. Lucille Fisher – Owner of Sage and Savvy Marketing. Lucille is a marketing strategist who helps businesses improve their social media footprint. She also helps companies work through software programs that can better integrate business processes with marketing.
3. Susan Barron Finn – Owner of Susan Finn Online and Founder/Director of the Women’s Business Network. Susan is a social media specialist who works with small businesses to better improve their social media reach as well as data base systems and e-mail marketing. She helps companies improve their brand online.
4. Tammi Jacobsen – Owner of Tammi Jacobsen. She is a seasoned social media expert who teaches businesses strategies for social media marketing. She is a passionate blogger who works with companies on strategies as well as time management.
Topics covered ranged from branding and web design to social media networks, strategies, tools and search. Small businesses examined their marketing strategies and began to identify pain points. Attendees left the workshop with questions answered and with viable strategies for improvement. Read more
These photos were taken at Wheaton Farm Conservation Trails in Easton, MA
I spent this morning in the Kensington Real Estate conference room, (Thanks, Sheryle) Happy to be at the opposite end of the table from the donuts, cruellers and candy, I sat back in appreciation, once again, of the unique learning, networking and sharing methods of a group of women who are life-long learners. Jumping from subject to subject, we covered topics that ranged from cooking apps for our phones (BigOven.com ) to admiration for ‘paperless’ office techniques (Evernote, Cloud Computing, iPad, DotLoop) to planning Google+ Hangouts.
The Social Media Divas are an amazing group of women that decided, three years ago, to work together as a marketing team to help grow each other’s business using social media. Working as a team means knowing. liking and commenting, sharing.
Today’s questions and conversation.
How do I keep up on my blog?
- Use your recording feature on your cell phone to record text while you are driving home from work
- Schedule a block of time each week and use it solely for this purpose (suggested 2 hours)
- Ask for guest bloggers to send you some content on their specialty
Getting the corporate structure to get the concept of social media. Bolocco CEO tweets – if its too cold in one of the branches, he responds immediately. Pepsi, UnderArnour, Zappos are other companies who have an active and responsive social media program. The culture in business has changed. The consumer wants to connect with the Brand.
Employees as an extension of the social media team
Engaging on Google+, LinkedIn, Vine – as each employee wants to be involved in social media – give them a new avenue. The beauty of Google+ is its easier to use the circles so that you can control the group that sees each post.
“People will support that which they help to create” – Aileen McDonough, 3am Writers
Every time the “Divas” meet, we jump from subject to subject with incredible speed. Each of us brings to the table a new question, a new tool, or a new observation to share with the others.
As a solo entrepreneur, it is extremely helpful to set up systems to make certain that we have an opportunity to share ideas, frustrations and new knowledge with like-minded people. I feel incredibly fortunate to be included in this group of electric women.
Start by doing what is necessary, then what’s possible, and suddenly you are doing the impossible.
-Francis of Assisi
My intent is that you will find the content in these monthly newsletters both helpful and inspiring.
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