I spent this morning in the Kensington Real Estate conference room, (Thanks, Sheryle) Happy to be at the opposite end of the table from the donuts, cruellers and candy, I sat back in appreciation, once again, of the unique learning, networking and sharing methods of a group of women who are life-long learners. Jumping from subject to subject, we covered topics that ranged from cooking apps for our phones (BigOven.com ) to admiration for ‘paperless’ office techniques (Evernote, Cloud Computing, iPad, DotLoop) to planning Google+ Hangouts.
The Social Media Divas are an amazing group of women that decided, three years ago, to work together as a marketing team to help grow each other’s business using social media. Working as a team means knowing. liking and commenting, sharing.
Today’s questions and conversation.
How do I keep up on my blog?
- Use your recording feature on your cell phone to record text while you are driving home from work
- Schedule a block of time each week and use it solely for this purpose (suggested 2 hours)
- Ask for guest bloggers to send you some content on their specialty
Getting the corporate structure to get the concept of social media. Bolocco CEO tweets – if its too cold in one of the branches, he responds immediately. Pepsi, UnderArnour, Zappos are other companies who have an active and responsive social media program. The culture in business has changed. The consumer wants to connect with the Brand.
Employees as an extension of the social media team
Engaging on Google+, LinkedIn, Vine – as each employee wants to be involved in social media – give them a new avenue. The beauty of Google+ is its easier to use the circles so that you can control the group that sees each post.
“People will support that which they help to create” – Aileen McDonough, 3am Writers
Every time the “Divas” meet, we jump from subject to subject with incredible speed. Each of us brings to the table a new question, a new tool, or a new observation to share with the others.
As a solo entrepreneur, it is extremely helpful to set up systems to make certain that we have an opportunity to share ideas, frustrations and new knowledge with like-minded people. I feel incredibly fortunate to be included in this group of electric women.
Start by doing what is necessary, then what’s possible, and suddenly you are doing the impossible.
-Francis of Assisi
I recently shared an article with the members of the Women’s Business Network of SE MA. In this article, “‘Leaning In’ Isn’t the Answer”, published by the Business Insider, Sabrina Parsons of Palo Alto Software explains that she is not an average CEO. On occasion, she brings her 3 kids with her to work and encourages her employees to do the same.
In her article, Ms. Parsons opines about the much talked-about book by Sheryl Sandberg, Facebook COO, “Lean In: Women, Work and the Will to Lead” . Although she agrees with Sandberg’s opinion that we need to continue to fight the leadership role gender gap in corporate America, she does not necessarily agree with the contention that women need to play into ‘traditional’ workplace norms – to do all that it takes to move ahead and succeed, often at the expense of their personal lives.
Ms. Parsons acknowledges all of the efforts and gains by the feminist movement of the 70s and 80’s. She points out, however, that what they worked so hard for may have molded norms that forced women to behave like men in that setting. Often, they were faced with impossible circumstances of working incredibly long hours, give everything they had, often to the detriment of their personal lives. She states, “I think that driven women always go beyond the call of duty, and certainly working moms know how to work as hard as anyone.” She goes on to make the point that what needs to change is how and when women work.
Here is the part that really resonated with me – and gives me hope that the future for my daughters in the workplace will, hopefully, be more conducive to a full-life experience than when I started in my career. Ms. Parsons has made it a priority at her company to encourage her employees to do what they may need in order to succeed at work while raising their family. Children are welcome in the workplace. Parents are allowed to leave to take their kids to the doctor if necessary. Dads may need to work from home. Others may need to have freedom to take care of aging parents. The employees at Palo Alto Software are happier and more productive because of this culture.
I don’t know…..It just seems so very HUMAN. This is good stuff.
My husband still can’t get over it. I have recently become a social media community manager for a productivity expert. Mitch still laughs when he thinks of me researching, tweeting and posting on the topic of time management. He is of the impression that I, Susan Finn, just might be the worst time manager in the history of the world. Aha – but he is so very, very mistaken. As with so many things in life – it is really all about from which angle you approach an issue. What Mitch sees as poor time management, may actually be excellent time management. If I can fit a few more things into those last 15 minutes before leaving for a party or serving dinner, then, I feel that I have, indeed, used that time wisely. In fact, I will probably keep tweeting and posting while we are driving to the party or to the market. (No worries – he’s driving, I’m posting – I always practice safe text) I happen to think that is an excellent use of time.
So now, as I have become more engrossed on this topic of time management and productivity for my client, I am actually quite intrigued by it. I am beginning to start to use many of her strategies in my day-to-day life. Simple changes such as only working on emails at certain times during the day, creating a ‘filing’ system for my email inbox to isolate the tasks that will be most effective for productivity, and not just be busy-ness, setting a timer and more.
I found this helpful infographic on Project Eve. It was originally sourced from Success Sculpting System via Visual.ly.
It is one of the most beautiful compensations of this life that no man can sincerely try to help another without helping himself.
-Ralph Waldo Emerson
Don’t ask yourself what the world needs; ask yourself what makes you come alive. And then go and do that. Because what the world needs is people who have come alive.
– Howard Thurman
They rarely believe what you show them.
They often believe what their friends tell them.
They always believe what they tell themselves.”
– Seth Godin
My intent is that you will find the content in these monthly newsletters both helpful and inspiring.
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