A recent post by marketing wizard, Seth Godin, is entitled EMPATHY TAKES EFFORT. Seth says that when we imagine what it must be to be like someone else, that we expose ourselves to risk. I think his message is that by putting ourselves in someone else’s point of view, we may be shaken up and out of our own comfortable way of seeing the world. We might feel uneasy if we have to take into account factors we ordinarily choose to view differently, or ignore altogether.
I have addressed this issue in the past and have referred to it as looking at the world through a different window than the one in our own “house”. This can be true in a physical sense – truly – I am often made aware of how just sitting in a different spot, looking out different window, can completely alter a view of the same object. It may also be true in the personal, human sense. I am always amazed at how one topic can be viewed so differently by so many people. Political views, religious views, views about child-rearing – and my personal haunt – views about the value of housekeeping can vary by exactly how many people are involved in the topic at the time. Our friends, our neighbors – jeez, even our own families – look through the windows of their own self and see one issue quite differently than the next person.
I think that without an effort to bring empathy to your self and thus, to your work, you are setting up walls which impede many opportunities to learn and grow and connect. These walls, created by lack of empathy, seem to also create anger toward and distrust of others who do not look out of your window. By understanding the window through which someone is viewing their situation, and by adjusting our own lenses to bring in a closer version of their view, we can better work toward completing a project at hand.
I agree, Seth Godin – It may “be easier to walk on by, to compartmentalize and to isolate ourselves. Easier, but not worth it.”
This is Great Stuff!
Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.
– Stephen A. Brennan
I couldn’t be more excited today. Many of my followers know how much I enjoy working on the Constant Contact platform for third-party emails. I enjoy many things about their tools, but today I want to shout out to everyone how excited I am about a brand new feature they just announced:
Creating Folders – Yippeee!
Physical vs. Virtual Organization: One thing you can know about me is that in my physical life, I am not very neat and tidy. Projects, files, books, mementos surround me. (note: no photo posted here !) However – on the computer, I am a stickler for organization. I insist that every file go in to the proper folder. Loose, lonely documents make me uneasy. I think this is a direct result of my physical surroundings……Often, in “real” life, I spend way too much time looking for something. ( keys, for instance – wallet, for another) However, in my work life, I want to know exactly where something is immediately. I enjoy categorizing my work into nice neat folder icons.
So, although I have enjoyed using Constant Contact for over 8 years, and although I had developed my own system of naming email campaigns for easier sorting, it still made me a bit uneasy to open up the “My Emails” folder and just view one long list which could date back 8 years!
Ta Dahhhh – Today, Constant Contact announced the Folder Feature for My Emails.
Not only do now have the capability of arranging emails any way that works best for my client, we can also toggle between list views for a quick visual take on open rate as well as a thumbnail preview of the campaign.
All I can say about that is….. Yippppeeeee I just can’t wait to get in to all of the Constant Contact accounts I administer and start foldering!
If you are a Constant Contact user – Read this recent announcement: Email Marketing Product Update:
This is Great Stuff !
Other related articles:
When Email Marketing is Like a Plate of Spaghetti
Your present circumstances don’t determine where you can go; they merely determine where you start.
– Nido Qubein
Try not to become a (wo)man of success but rather try to become a (wo)man of value.
– Albert Einstein
The happiness of your life depends upon the quality of your thoughts; therefore guard accordingly. – Marcus Aurelius
A post this morning by marketing maven, Seth Godin, gave me a double take – at first, I thought that his piece on small promises was meant for us to take note of all the little things we say that we are going to do and make sure to DO THEM. But, then, when I read it again, the following line struck me.
“The big promises of transparency and care, of design and passion, of commitment and stewardship–we ought to be demanding more of this. “
Well of course….. That makes so much sense. This is my goal for all of my clients. My clients are hard-working, honest, giving people who provide meaningful services. They care deeply not only about their clients and customers, but I have found them to care deeply about their employees, as well. We work together, through their online platforms to create a strategy of transparency and care – to publicize their passion for their business and their commitment to their employees. This their big promise to their customers. This is my big promise to my clients.
Thank you for the post, Seth.
This is Great Stuff!
It is one of the most beautiful compensations of this life that no man can sincerely try to help another without helping himself.
-Ralph Waldo Emerson
Guest post by Jeanne Riley, LMT (*)
A recent focus group explored the topic “Renewing the Passion for Your Business. “
One of the benefits of starting or running your own business is you have the opportunity to do and share what you love. Your business is something you are drawn to, something you are good at and committed to, something you really enjoy focusing your time and energy on.
Still, starting up a new business is hard work and it can take several years to build up a thriving business. The stress and workload can be daunting. Temporary setbacks can be demotivating. The lag time in profitability can make you question your business plan and sometimes maybe even your sanity. So how do you maintain the motivation, the commitment and the stamina to keep doing all the things it takes to run your new business?
We consulted many resources and discussed some of the tactics entrepreneurial experts and business coaches advise. We also found some fun simple exercises to help boost your productivity and creativity.
1) Take care of Yourself First. If you do not take care of your own health and wellbeing, you will not have the stamina to continue breathing life into your business. Think of this like putting the oxygen mask on yourself before the kiddos in an airplane. If you are unconscious so is this business you are trying to nurture. Serial entrepreneur Jen Groover says making your health a priority can help you maintain the mental clarity you need to stay at the top of your game as an entrepreneur.1 So, remember to eat well, exercise both your body and your mind and find the time and resources to help take care of you. It’s not a luxury to take care of your SELF. It is a necessity.
2) Delegate or automate. Even if you love what you do, there are business requirements that are tedious, repetitive, that you do not like to do, or that you do not have enough expertise to do well yourself. This may mean taking on an additional expense, but the time saved means you have time to find more ways to increase your profitability. This also means building a support network. Scott Gerber, founder and chief executive of Sizzle It! and the Young Entrepreneur Council, says automate the mundane, partner with local business and create a boredom back-up plan to avoid burnout.2 (note from Susan – WBN members may want to follow this up with the upcoming Break-Out Session – “Delegating and Outsourcing” – scheduled for 11/29)
3) Walk away when you need to. OK, not really. It’s not that simple, but you need to have boundaries.You need to have enough space in your life to allow for other outlets. Startup America Partnership Chief Executive Scott Case calls this ‘white space’ and advises 15 to 30 minute breaks to step away and release the pressure.3 We all have days where we need to put in 110% effort, but if you do this constantly you are creating a big deficit. These other activities feed who you are and help you maintain the creativity you need to find flexible, simple, creative solutions to grow your business.
4) Be larger than life. Power poses help your body feel good and feel in charge and the physiological effect of simply moving can be significant. “Posture affects how we think,” says Sian Beilock, cognitive psychologist and author of Choke: What the Secrets of the Brain Reveal About Getting it Right When You Have To (Free Press, 2010). “One of the ways we shape our thoughts is through our physical movements.”4
There are many resources available to help with each of the above points, in fact you do not need to look far since many of the resources can be found right here within our own WBN group. So thank you for the opportunity to get to know each and every one of you in our monthly meetings and in these smaller breakout groups. I love what I do and I look forward to working with you and getting to know all of your businesses.
(*) Special Submission by:
Renewal Therapeutic Massage
RESOURCES:1) Video: How to Maintain the Focus to Run a Business http://www.entrepreneur.com/video/223167 2) Video: What’s the Best Way to Stay Motivated? http://www.entrepreneur.com/video/217835 3) Video: What’s the Best Way to Beat Startup Stress? http://www.entrepreneur.com/video/220057/playlist/1 4) Article: 3 Postures to Boost Productivity Now, http://www.entrepreneur.com/blog/223678 more: 5 Ways to Rekindle the Passion for Your Business – Jane Porter – Entrepreneur http://www.entrepreneur.com/article/224379 6 Tips for Staying Super Charged – Grant Cardone http://www.entrepreneur.com/article/224545?fb_ref=fbrec Six Signs You Need a Break From the Startup Grind – BY Gwen Moran http://www.entrepreneur.com/article/223742 How Google’s Marissa Mayer Prevents Burnout – BY Nadia Goodman http://www.entrepreneur.com/blog/223723 How to Stop Stress in 60 Seconds or Less –Lisa Girard http://www.entrepreneur.com/article/220080 How to Build a Support Network http://www.entrepreneur.com/blog/224730
Here’s some very helpful advice from Constant Contact:
How do you create share-worthy content?
1. REMIND YOUR AUDIENCE OF YOUR SHARED VALUES ~~ People like to support and spend money with businesses that share the same values and support the same causes. They also like to share information regarding those values and causes. If there’s a particular cause your business supports or values you stand behind, the holidays are a great time to remind your audience.
2. PROVIDE ADDED VALUE ~~ Content that people find valuable will get more use and more shares. ~~~ According to a recent study: Nearly 75% of those polled said they prefer information from companies in the form of articles over ads.
3. ENGAGE YOUR AUDIENCE WITH SOCIAL CAMPAIGNS AND SPECIAL OFFERS ~ As you might imagine, people still love to get a great deal. And they love to share those savings with their friends. Especially when email and social media are used together
- An offer of a free item increased open rates by 47.3%
- Coupons increased click rates by 52.7%
- A percent off increased revenue per email by 95.4%
BE SMART WITH YOUR HOLIDAY CONTENT — As you put together your plans for the holiday season, look for ways you can create share-worthy content in the form of shared values, added value, and social campaigns and special offers to make this your most successful holiday yet.
This is Great Stuff.
This is from a recent article on Hubspot :
Did you know, there are actually some rules and regulations that go along with participating in social media?
It’s not a perfect system the social networks have worked out, but it’s important for marketers to know — because believe it or not, lots of marketers are breaking these rules and don’t even know it.
This post in Hubspot’s blog reviews the policies the most popular social networks have set up that you should be aware of. Hubspot has put them in plain English, too, devoid of confusing and boring legal babble. If you’re accidentally breaking any of these rules, at least now you can put the kibosh on your illicit activities before it’s too late!
Read more: Hubspot’s 40 Ways to Get Banned.
My intent is that you will find the content in these monthly newsletters both helpful and inspiring.
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