I’ve rounded up 5 of my top picks of articles to help small business owners grow their online presence.
|The best part about email segmentation? There are a ton of creative ways you can segment your email list to run innovative and effective campaigns that leads and customers will enjoy, from geography and industry to content format and topic. The more information you collect about your email recipients, the more opportunities you have to tailor your emails to resonate just right.
Read - 30 Ways to Slice Your Email Database for Better Email List Segmentation - Hubspot
|Let's say your friend just bought a new product that they love. They probably wouldn't show up at your door and read you a sales script about how much they're enjoying the product.
Instead, your friend would probably give you some background about the purchase decision, then tell you about the product before recommending that you buy one of your own.
Now imagine that the friend in this scenario is not a friend but a company.....
Read - 9 Ways to Boost Your Brand Through Online Storytelling - Ragan's PR Daily
|Find a way to atomize that content so that one thing magically becomes many things.
One blog could become posts on social media platforms, email newsletter content, LinkedIn shares, co-collaborative piece on another's blog.
Read - How To Make 8 Pieces of Content from 1 Piece of Content
|Here is a super-helpful resource to help you list your business on relevant search sites.
Underneath each category table is a link to download an excel file of all the sites in that category. There isn’t 1 big, ‘uber’ list containing every citation for each category.
Read - Best Niche Citation Sites for 41 Business Categories - Bright Local
|Testimonials can turn your most skeptical visitor into a subscriber.
They can turn you from complete unknown into trusted authority in seconds.
They can transform a quiet webpage into a festival of conversion.
But if you’re like most marketers, you don’t collect testimonials and you don’t have a plan in place to use them.
Read -11 Ways to Defuse Objections With Clever Testimonials - Thrive Themes
As a digital marketing strategist, my focus is on empowering small business owners and independent professionals with an arsenal of tips, tools, resources and strategies that enable them to connect and engage with their targeted audience in meaningful ways. I consider myself a loyal partner, a patient teacher, and a fierce advocate for my clients.
I am honored to have resources to be able to offer a business owner the knowledge, the tools and a support system to grow their business through digital marketing strategy.