How can I make sure that my business is showing up accurately in online searches? Does my website truly reflect who I am, what I do, and what I offer? A digital review can help you answer these questions.
Do you have a burning business question? Read the ask me another blogs and get those questions answered.
Just why is it that Email marketing is such an affordable way for you to stay connected with your contacts? What are the facts?
Q: How Can I Add Resourceful Content on My Facebook Page on a Regular Basis?
A: Use the Facebook Business Page ‘Schedule” function
Do I Have to “Brand” My Email Address?
Well, technically, no – you don’t HAVE to have an email address which includes your domain, BUT – it is really a good idea to use one.
Think about it – If you were interested in hiring an attorney and you were given a choice between firstname.lastname@example.org or email@example.com – – which would you be drawn to contact first? Most consumers would say that a company branded email gives the appearance of being more credible than one using a free email account.
I think that it’s really more than simply email address. In my opinion, it is part and parcel of building credibility and branding, helping to create the impression your business intends to promote to the outside world. In today’s super-competitive marketplace, branding gives you that leg-up to help your small business stand out from others.
Here are 3 Great Reasons to Brand Your Email.
I’m often asked, “How do we get started working together?”
Of course, depending on where a small business owner is in their development, the answer will be different. What I have noticed is that often, the business owner will benefit from having someone simply sit down with her to review all of her platforms, pointing out the ‘how’, ‘why’, ‘when’ and ‘where’ for each.
I refer to this as putting the foundation under the business owner’s marketing efforts.
Being empowered with knowledge of how it all fits together is the platform for a strong, effective digital presence.
But – Here’s the one thing I know for sure – You simply can not do it all at one time. Read more
I don’t have all the answers – but I do have some of the answers.
Here is this month’s installment of:
“Ask Me Another – Your Digital Marketing Questions Answered”
Question: Do I Really Have to Be on Every Social Network?
Answer: Yikes! No!
Although you might think it’d be great to increase your visibility by jumping on every available social network, seriously – it’s just too much to take on! Instead of creating accounts just for the sake having a profile, get strategic with the networks you choose.
How do I figure out which social networks to become active on?
Blogging for business is such a great idea for so many reasons.
- A blog helps drive new traffic to your website and works closely with search engines and social media to do that. (Hubspot)
- A blog gives your company an authentic voice and helps you share your expertise, establish yourself as a resource.
- You’ll be drawn to the other leaders and thinkers in your industry, and your mind will be expanded and quickened due to their profound influence. (Marcus Sheridan)
- So many, many, many more reasons. (About Blogging)
If you and I have spoken recently – and I went on one of my “make sure your website has_______.” (fill in the blank) riffs – I probably brought up “Calls-to-Action” – and I probably brought that up alot!
But Susan, What is the “Call-to-Action” of which you speak?
A Call-to-Action (CTA) is an image or line of text that prompts your visitors, leads, and customers to take action, such as “Sign-up Now”, or “Request a Quote”. The CTA is your final instruction to your reader. Literally, it is a “Call” to take an “Action” The action you want people to take could be anything: download an e-book, sign up for a webinar, get a coupon, attend an event, etc. A CTA can be placed anywhere in your marketing — on your website, in an e-book, in an email, or even at the end of a blog post.
As a digital marketing strategist, my focus is on empowering small business owners and independent professionals with an arsenal of tips, tools, resources and strategies that enable them to connect and engage with their targeted audience in meaningful ways. I consider myself a loyal partner, a patient teacher, and a fierce advocate for my clients.
So, for instance, this month I had the pleasure (seriously, I love this stuff) of performing website and online platform reviews for a number of clients. I went through each and every page of their website, searched for them on Google, and examined their social media platforms. The clients received a 3-5 page report of everything I found (the good, the bad, and in a few cases, the ugly).
My intent is that you will find the content in these monthly newsletters both helpful and inspiring.
This 20-minute free discovery call is a way for you to get to know me better and get your questions answered.
Email Susan Finn at firstname.lastname@example.org