Giving your small business an online presence means more than simply putting up a website with your company’s address and phone number. It means setting up a virtual authentic version of you and your business, with a welcoming, informative website, social media platforms and email marketing strategies. This is authentically connecting online.

amy-porterfield-seth-godin-interview-smallest-viable-market

Positioning, done properly, is a service…..The person you are seeking to serve is overwhelmed with noise. They are confused. There are too many choices. Can you help them sort through their choices so they can pick what they want?

marketing with peanuts

I buy my peanuts from Nicky outside of Fenway Park. Buying decisions are often made because of the feelings…the stories…behind the product or service. Market the stories and create the feelings.

Join a group program designed to empower independent professionals with knowledge around the tech and to guide each participant toward their business goals with a virtual board of directors, an accountability partner, and a 6-month plan for success.

be authentic in your marketing

I’ve rounded up 4 of my top picks this month of articles to empower entrepreneurs.
This month’s topics are on the topic of using authenticity to attract and engage your ideal clients.

emojis in digital marketing

Now – I actually find quite a bit of value in using emojis in my digital marketing. I find that they help me to add tone and clarity to my communications.  But – don’t overuse them.  That’s just annoying.

digital marketing workshop takeaways and action items

The goal of the workshop was to send everyone home with a handful of immediate action items to give them momentum in their digital marketing efforts towards reaching their authentic audience.

collaborative strategizing in group learning connections

Business & networking groups provide a learning connection that is ripe for idea generation & collaborative strategizing- a familiar, safe haven from loneliness, a space to ask for, and offer, support.

authentic action genuine connection digital marketing small business workshop

This program is for solo pros and small business owners who are ready to take control of their digital presence. We will work in small collaborative groups to develop a sincere and successful online presence.

Empowering Entrepreneurs

I’ve rounded up 4 of my top picks this month of articles to empower entrepreneurs.
This month’s topics are on the topic of building and working within tribes to increase our reach and engagement.

Empowering Entrepreneurs

I’ve rounded up 5 of my top picks this month of articles to empower entrepreneurs.
This month’s topics are on the topic of finding your “Zone of Genius” and living/working with an attitude of gratitude.

my three words

The concept is simple – replace resolutions with three words that, through the year, will guide your choices, challenge your motives and influence your decisions. Choose words which have meaning and depth – words which stand on their own, yet work together to create a triangulation to guide you through your year.

Empowering Entrepreneurs

I’ve rounded up 5 of my top picks this month of articles to empower entrepreneurs.
This month’s topics are on the topic of finding your “Zone of Genius” and living/working with an attitude of gratitude.