A monthly digest of helpful articles to help an entrepreneur rise above the noise and make the most of their time, connections and skills.
Giving your small business an online presence means more than simply putting up a website with your company’s address and phone number. It means setting up a virtual authentic version of you and your business, with a welcoming, informative website, social media platforms and email marketing strategies. This is authentically connecting online.
For the most part, I am a solopreneur.
On the other hand, I rely on a number of people in my life who have become my ‘board of directors’ of sorts. Through various accountability and collaborative groups that I’ve participated in over the years, I’ve strengthened friendships, made measurable progress towards goals, and continue to grow thanks to the support I’ve received.
What are the benefits of an accountability group?
I’ve rounded up 4 of my top picks of articles to empower entrepreneurs. Read more
I’ve rounded up 5 of my top picks of articles to help small business owners grow their online presence. Read more
By now, you know how much I enjoy using the various digital marketing platforms, tools, and strategies to empower small business owners to take control of their online presence.
Whether consulting on a website redesign, creating e-newsletters, working on a social media strategy, or analyzing insights on the various platforms, what is of topmost priority is ensuring that the client’s brand and message are consistent and that we can clearly convey what differentiates them from all the others. Read more
Are You Wearing ALL the Hats?
I just read a fantastic post on Inc.com, which tells us that structuring your presentation as a story makes you sound brilliant. This is interesting to me, because I just love bullet points. I usually post my content with lots of bullets in order to keep my ideas in some sort of order.
Well, I actually do have a story to tell about email marketing /newsletters. I suppose it will be more interesting as a story, so here goes:
Let me tell you a story about two small businesses.
This workshop is designed for the small business owner. You know who you are. You’re the one wearing all of the hats. Your zone of genius shines in the work you do. Your clients are thrilled with your services.
Now, how do you let the world know about the awesomeness of YOU?
Really – that’s what it’s all about – using the online tools that are available to help your potential clients learn more about you. It’s also about creating an online presence in which you are the hands-down resource in your area.
But – how will you manage building, growing, and owning online presence on top of all the other tasks you have as the business owner?
As a fierce advocate for the small business owner – I will supply you with
• Knowledge of ‘behind the scenes’
• Strategies to become a trusted resource (online)
• Tools to save time (Yes!)
• Teamwork tips to AMPLIFY your message.
My promise: You will come away with at least 3 takeaways that will make a real difference in how you view and manage your online presence.
Do you monitor what people are saying about your industry online? Do you use that information to your benefit?
Social listening (also called media monitoring) is about spending time online and on social platforms to see what’s being said about areas that have to do with your industry.
Follow other businesses that are similar to yours. Keep up with industry-specific hashtags, as well as trending topics to see what people are talking about. Listen to what your own contacts are talking about. Offer helpful advice to challenges they are facing. Then, work these topics in to your marketing strategies.
Here’s an example of someone who mastered social listening:
This workshop is designed with you in mind. Just when it seems that we’ve figured out things to know about building the online presence of our businesses, there’s something else to learn.
Erin Sweeney Design will be on hand to explain why it is important to not only have a website that will impress your target audience, but one that is functional and allows for easy navigation. It also needs to be optimized so you get the most exposure.
The presentation portion of the workshop will give an easy-to-understand overview of search engine optimization (seo) and how your online activities affect how easy it is for your audience to find you.
We will touch upon website content, social media platforms, online search sites (Google, Bing, Yahoo, etc) and email newsletters – all the many tools that a small business owner can use to “Get Found”.
You may know, I describe myself as a “connector”. I think that I’ve found that sweet spot where I can patiently partner with small business owners to claim and build their online presence.
Bring your questions – Bring your ideas – Bring your curious mind.
Thursday, October 22
HarborOne U, Mansfield
There is no charge for this workshop.
Reserve your seat or send questions to: firstname.lastname@example.org
One of the most common pieces of wisdom more experienced business people will share is that business networking is the quickest and most effective way to successfully growing your business. It is commonly stated and widely accepted that “people will do business with other people they know long before they’ll do business with people they […]
My intent is that you will find the content in these monthly newsletters both helpful and inspiring.
This 20-minute free discovery call is a way for you to get to know me better and get your questions answered.
Email Susan Finn at email@example.com