Just why is it that Email marketing is such an affordable way for you to stay connected with your contacts? What are the facts?
In today’s technological age, it is important to understand how digital marketing is essential for your business. You should either have a digital marketing plan in place for your business or hire someone to help you with your digital marketing. This entails having a website, using social media to market your business and having an email newsletter regularly sent out to your list that your growing.
While finding new customers is important, it is even more important to foster long-lasting relationships with customers you gained in the first half of the year. However, if summer is a slow time for your business, it is equally important for you to engage with your audience so they are ready for the fall.
4 articles to help small business owners grow their online presence.
Do I Have to “Brand” My Email Address?
Well, technically, no – you don’t HAVE to have an email address which includes your domain, BUT – it is really a good idea to use one.
Think about it – If you were interested in hiring an attorney and you were given a choice between firstname.lastname@example.org or email@example.com – – which would you be drawn to contact first? Most consumers would say that a company branded email gives the appearance of being more credible than one using a free email account.
I think that it’s really more than simply email address. In my opinion, it is part and parcel of building credibility and branding, helping to create the impression your business intends to promote to the outside world. In today’s super-competitive marketplace, branding gives you that leg-up to help your small business stand out from others.
Here are 3 Great Reasons to Brand Your Email.
I’ve rounded up 4 of my top picks of articles to help small business owners grow their online presence through becoming a resource in their field of expertise. Read more
I’m often asked, “How do we get started working together?”
Of course, depending on where a small business owner is in their development, the answer will be different. What I have noticed is that often, the business owner will benefit from having someone simply sit down with her to review all of her platforms, pointing out the ‘how’, ‘why’, ‘when’ and ‘where’ for each.
I refer to this as putting the foundation under the business owner’s marketing efforts.
Being empowered with knowledge of how it all fits together is the platform for a strong, effective digital presence.
But – Here’s the one thing I know for sure – You simply can not do it all at one time. Read more
I don’t have all the answers – but I do have some of the answers.
Here is this month’s installment of:
“Ask Me Another – Your Digital Marketing Questions Answered”
Question: Do I Really Have to Be on Every Social Network?
Answer: Yikes! No!
Although you might think it’d be great to increase your visibility by jumping on every available social network, seriously – it’s just too much to take on! Instead of creating accounts just for the sake having a profile, get strategic with the networks you choose.
How do I figure out which social networks to become active on?
I’ve rounded up 5 of my top picks of articles to help small business owners grow their online presence through becoming a resource in their field of expertise. Read more
Seriously, Rebeca has every reason you can possibly think of to be a miserable wretch. I won’t go into the details, but just understand, that having sustained a spinal cord injury and brain trauma almost 18 years ago, she is not the healthy, active grandma we’d both anticipated she’d be at this point in both our lives. Read more
I’ve rounded up 5 of my top picks of articles to help small business owners grow their online presence through blogging and their website. Read more
The good folks over at Constant Contact, champions for the small business owners, remind us that while you may not have a million dollar TV budget or a Grammy-worthy holiday jingle to do it, you do have the tools you need to connect with your audience and deliver content and offers that will get them excited to shop small this holiday season.
Here are some the actionable tips to help build momentum as you head into the holiday season. Read more
My intent is that you will find the content in these monthly newsletters both helpful and inspiring.
This 20-minute free discovery call is a way for you to get to know me better and get your questions answered.
Email Susan Finn at firstname.lastname@example.org