Email marketing is the use of Email to develop relationships with potential customers and/or clients.
Why use Email marketing? This selection of blogs will highlight some of my favorite aspects of my favorite digital platform…..

power of email marketing

While finding new customers is important, it is even more important to foster long-lasting relationships with customers you gained in the first half of the year. However, if summer is a slow time for your business, it is equally important for you to engage with your audience so they are ready for the fall.

power of email marketing

Email marketing is a smart, affordable way for you to stay connected with your contacts so you can grow your business.

ask me about digital marketing

Do I Have to “Brand” My Email Address?

branded email address, digital marketing

Well, technically, no – you don’t HAVE to have an email address which includes your domain, BUT – it is really a good idea to use one.

Think about it – If you were interested in hiring an attorney and you were given a choice between jsmith@smithlawllp.com or wesueforyou@yahoo.com – –  which would you be drawn to contact first? Most consumers would say that a company branded email gives the appearance of being more credible than one using a free email account.

I think that it’s really more than simply email address. In my opinion, it is part and parcel of building credibility and branding, helping to create the impression your business intends to promote to the outside world. In today’s super-competitive marketplace, branding gives you that leg-up to help your small business stand out from others.

Here are 3 Great Reasons to Brand Your Email.

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building online presence

building online presence

I’ve rounded up 4 of my top picks of articles to help small business owners grow their online presence through becoming a resource in their field of expertise. Read more

holiday digital marketingThe good folks over at Constant Contact, champions for the small business owners, remind us that while you may not have a million dollar TV budget or a Grammy-worthy holiday jingle to do it, you do have the tools you need to connect with your audience and deliver content and offers that will get them excited to shop small this holiday season.
Here are some the actionable tips to help build momentum as you head into the holiday season. Read more

building online presence

building online presence

I’ve rounded up 5 of my top picks of articles to help small business owners grow their online presence. Read more

How’s Your Online Presence?

read about increasing online presence

Each month, I curate a selection of great articles by some of my absolute favorite authors on this topic. This month’s picks:

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I just read a fantastic post on Inc.com, which tells us that structuring your presentation as a story makes you sound brilliant.  This is interesting to me, because I just love bullet points.  I usually post my content with lots of bullets in order to keep my ideas in some sort of order.

Well, I actually do have a story to tell about email marketing /newsletters.  I suppose it will be more interesting as a story, so here goes:

Let me tell you a story about two small businesses.

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Seriously, in your experience, does anyone really actually look forward to receiving email newsletters?  Probably most people do not. ( Well, I sometimes do because I love to see what my clients and networks are up to. ) But, don’t despair.  Armed with a supply of knowledge, tips and tools, you can keep your own email newsletters from becoming cyber-trash.

email-marketing

It’s been reported that over 42% of subscribers are more likely to purchase or use services from a company after they’ve subscribed to their emails. Also, email newsletters are a great touch-point to remind your contacts about your mere existence! There’s no real downside to sending out newsletters.  BUT – be sure that when you do, that you use common sense, be careful with your language and avoid being spammy.  Even this alone should help keep your subscription results positive.

This month, I have collected some of my favorite articles on the topic of email marketing. I hope that you will find them a useful resource for your business.

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email marketingAs I mentioned in another recent blog article, Email marketing can be a very key activity for many small businesses. An Email newsletter effectively packages up the best content generated by the business into an easily-digestible, relevant and useful resource for their audience. Often, an email newsletter may be the company’s main mode of engaging customers, building loyalty and driving sales. There’s no special skills needed to create an email newsletter, but email marketing the right way does require basic know-how.

Here are 10 small business marketing tips to help you create an effective email newsletter to help build your business.

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read about increasing online presence

Here are this month’s pick of 4 helpful articles to help you learn more about increasing the online presence of your business.

1. The Art of Social Media: LinkedIn Edition

art-of-social-media“LinkedIn is the unsung hero of social-media platforms because it added social features long after places such as Facebook, Twitter, and Google+. ” Guy Kawasaki shares his best tips tapping the social-media power of LinkedIn.
Find this article on SlideShare.

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