I’ve rounded up 5 of my top picks of articles to empower entrepreneurs. Read more
Networking is a great way to build your business and build relationships with other entrepreneurs. When you network with other people, you build the know, like and trust factor. You will meet people that will either be in your target market or people that can refer you to your target market.
By now, you know how much I enjoy using the various digital marketing platforms, tools, and strategies to empower small business owners to take control of their online presence.
Whether consulting on a website redesign, creating e-newsletters, working on a social media strategy, or analyzing insights on the various platforms, what is of topmost priority is ensuring that the client’s brand and message are consistent and that we can clearly convey what differentiates them from all the others. Read more
Those online and local businesses who have done a good job making me keep them top-of-mind when it comes to my holiday events and shopping will definitely reap the benefits this coming month when I use their services, buy their products, or refer them to a friend.
- Branded images
- Useful content
- Relevant and consistent emails
- They ‘get me’
Here’s what I mean by that: Read more
This workshop is designed with you in mind. Just when it seems that we’ve figured out things to know about building the online presence of our businesses, there’s something else to learn.
Erin Sweeney Design will be on hand to explain why it is important to not only have a website that will impress your target audience, but one that is functional and allows for easy navigation. It also needs to be optimized so you get the most exposure.
The presentation portion of the workshop will give an easy-to-understand overview of search engine optimization (seo) and how your online activities affect how easy it is for your audience to find you.
We will touch upon website content, social media platforms, online search sites (Google, Bing, Yahoo, etc) and email newsletters – all the many tools that a small business owner can use to “Get Found”.
You may know, I describe myself as a “connector”. I think that I’ve found that sweet spot where I can patiently partner with small business owners to claim and build their online presence.
Bring your questions – Bring your ideas – Bring your curious mind.
Thursday, October 22
HarborOne U, Mansfield
There is no charge for this workshop.
Reserve your seat or send questions to: firstname.lastname@example.org
One of the most common pieces of wisdom more experienced business people will share is that business networking is the quickest and most effective way to successfully growing your business. It is commonly stated and widely accepted that “people will do business with other people they know long before they’ll do business with people they […]
Each year, HubSpot sponsors 4 days of truly inspiring events to over 10,000 inspired marketers from every industry. The conference offers over 170 educational sessions along with five pretty incredible keynote speakers. To my good fortune, the conference is held right here in Boston. I packed up my computer and a notebook, hopped on the MBTA and spent the second week of September at the Boston Convention and Event Center in beautiful Seaport.
Before I post my notes, you actually might be wondering what, exactly IS inbound marketing?
HubSpot describes Inbound Marketing: Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more. By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.
I ended up with pages and pages of great takeaways – Seriously – I could talk about this for days – so if you have some time, and want to hear more, give me a call – We can set up a time to chat. But since less is more…. I have carved my list down to
My 9 Best Takeaways from Inbound15
Here are this month’s picks of helpful articles for empowering entrepreneurs.
1: Plan Your Way to Success
You’ve probably heard the cliché that failing to plan is planning to fail. You can always change your plan, but you have to start somewhere. Having a plan allows you to better manage the choices you have. Do you know that the average worker only spends 35% of an 8-hour workday on productive work? The rest of the time is spent on any number of self-sabotaging things that keep us from being productive, such as looking for something needed, handling interruptions, searching the Internet, and reading email. Learn more from Tamara Myles Consulting.
2: 9 Habits for Optimal Brain Power – Key lifestyle and nutrition habits to keep your head in the game
Running a business requires mental energy and stamina. Long multi-tasking days and critical decision-making skills are integral to maintaining your success. In order to meet these demands, you need to protect and preserve the integrity of your brain. Read these 9 important tips on Inc.com.
3: Make the Most of your Local Business Networking Group.
One of the most common pieces of wisdom more experienced business people will share is that business networking is the quickest and most effective way to successfully growing your business. It is commonly stated and widely accepted that “people will do business with other people they know long before they’ll do business with people they find through an advertisement”. It’s the Know ~ Like ~ Trust concept. Read more.
4: Get Over Being Shy and Embrace Talking to People You Don’t Know
If you are introverted at heart, that doesn’t mean you have to be shy. The two are quite different, and realizing that shyness is a habit that can be broken is a big first step in understanding that you can develop social skills. As much as everyone hates small talk, it’s a necessary part of social interaction. For shy people, it can also be really helpful for getting used to that interaction—like practice for the real thing. Read more on Lifehacker.
It is my intent that you will find these articles about empowering entrepreneurs useful. Visit my Scoop.it page to view over 100 articles on this very same topic. You may also enjoy the articles I am recommending this month on the topic of Increasing Online Presence through Content Marketing. I look forward to sharing new pieces with you every month.
I would love to hear from you on any of these topics. I hope you will contact me with your thoughts and comments.
I recently sat in on a presentation by Dana D’Orsi, business & lifestyle coach, motivational speaker and the creator of The Savvy Success System™. She gave us so much to think about in while speaking about “Yuck-Free Marketing”.
My main takeaway? “You are in the business of marketing your business”. She told us that right now, there are people who need us. It is our duty to help them find us! Therefore, marketing is not what you do to sell your goods or services, it’s something you do FOR your potential clients.
This made me think harder about how much I believe that becoming the resource is THE KEY for increasing social media success. We will want to be constantly be on the lookout for great pieces to share that relate to our area of expertise. We want to have a way to let people know that when they have a question about anything in our realm of interest, we would have some information to share with them that might help.
I recently read an article on one of MY favorite resources, Copyblogger. The article, 30 Ways to Build the “Know, Like and Trust” Factor that Grows an Audience shares 10 ways to get known online, 10 ways to build likeability online, and 10 factors that build trust with your audience.
My favorite takeaways from this article:
- Once you’ve identified who your audience will be (buyer persona), make sure to use content and engagement to position yourself as the authority in your niche
- Build relationships with key influencers
- Consider guest blogging
- Be authentic and real with your unique voice
- Become involved in two-way conversation
- Share content and promote others.
- Be consistently relevant and good
- Incorporate testimonials
- Give away a free taste of some of our best stuff
When everything else is equal, people will do business with someone who they
These kinds of results do not come quickly, nor do they come easily for most. We need to make sure that we are consistently providing value, positioning ourselves as THE GO TO.
I would like to share that I have found it so much easier and more enjoyable to market my self since I changed my outlook. I am certain that the services I provide ARE what small, local businesses are looking for. I have decided that I will NOT treat all of my clients the same, but will partner with each one separately to provide unique and individual care tailored to their own needs. Once I made that commitment to myself and to my clients, everything else has become so much more enjoyable and effective.
I challenge you to do the same. Become the Resource. There ARE people out there looking for YOU.
Wikipedia tell us that Job Satisfaction has been defined in many different ways. Some believe it is simply how content an individual is with his or her job, in other words, whether or not they like the job or individual aspects or facets of jobs, such as nature of work or supervision.
Here is a follow-up to a blog I posted last month, Our Many Incarnations, which had been written in response to an article that reported that the majority of baby boomers have held 10 or more jobs by the time they reach the age 46. I asked folks to take a survey to let us all know about their jobs journey. I asked about past and present jobs, favorites and least favorites, and job satisfaction. Here was my response to the participants’ involvement in this survey.
Fascinated! I am incredibly fascinated by the many paths we take in our journeys.
Grateful! I am incredibly grateful that folks were so very generous in sharing their experiences, comments, thoughts and feelings.
Overwhelmed! I was overwhelmed as to how to make sense of the information in any way as a coherent blog, so I decided to present it in this bulleted list form.
Here is a brief summary of what I learned about our jobs journeys. Read more
Here are this month’s picks of helpful articles for empowering entrepreneurs.
1. 6 Reasons Why Authenticity is the Key to Success
Authenticity means not acting like someone else, voicing your own truths. Don’t be pressured into decisions or judgments by outside influences. Trust your heart & gut instinct.
Read more on Addicted2Success. Read more
Asking clients for a review or a testimonial can be considered an integral part of your customer workflow. You will find that your happiest clients will be only too happy to recommend you and your services, they might just need to be reminded to actually go ahead and write one.
My intent is that you will find the content in these monthly newsletters both helpful and inspiring.
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