Your personal brand, product or service might be the most awesome on the face of this earth, but if customers can’t find the value – the unique value – they are unlikely to engage. It is a lot easier to market a brand when you feel confident in the brand.

Devon-Grilly-Coach-on-Fire-2

Devon Grilly, Coach on Fire: “Find Your Authentic “NO”” – Tips for identifying the things that are draining you & accelerating the burnout cycle.

nicole lewis joy warrior

Nicole Lewis – Joy Warrior: Be “Kid-Like” – Smile – Play
~~ Creating JOY in your everyday life can be developed as a new habit.

Lynell Masterson -

Lynell Masterson: Counselor and Healer. Confidence: It’s Not What You Think. Cultivating confidence is being ok with imperfection.

Digital marketing can be key for introverts. Taking the time to think and compose can give us a sense of control because we then get to present our content thoughtfully and strategically.

Linda Pritcher - insight, creativity, clarity

Linda Pritcher.
Leveraging the powerful connection between insight, clarity and creativity and its impact on your business growth.

Jennifer Gulbrand - SheBreathes Balance and Wellness

Long before the over-scheduled work-week & isolating days of social media, women lived in cultures where they supported one another in all aspects of life.
In today’s disconnected & demanding world, how does one find a tribe? Here are some suggestions.

Pay attention to the energies around you.
Let it all go in order to find Freedom and Flow.
We can all embrace our authenticity – Lean in to what we truly are.

marketing with peanuts

I buy my peanuts from Nicky outside of Fenway Park. Buying decisions are often made because of the feelings…the stories…behind the product or service. Market the stories and create the feelings.

compelling-message-marketing

3 parts to your compelling message (elevator speech):
1: WHO: Who do you work with? You can’t be too general, nor can you be too specific. Look for the commonality in your current ideal clients and use that as your target.
2: PROBLEM: What are the problems you solve for your clients?
3: RESULTS: What are the results of working with you?

be authentic in your marketing

I’ve rounded up 4 of my top picks this month of articles to empower entrepreneurs.
This month’s topics are on the topic of using authenticity to attract and engage your ideal clients.

digital marketing workshop takeaways and action items

The goal of the workshop was to send everyone home with a handful of immediate action items to give them momentum in their digital marketing efforts towards reaching their authentic audience.

elevator speech

First impressions still mean so much. Introducing yourself with a polished message gives the impression that you are confident and professional (even if you are quaking inside). Create an elevator speech.