Email marketing is a smart, affordable way for you to stay connected with your contacts so you can grow your business.
Your personal brand, product or service might be the most awesome on the face of this earth, but if customers can’t find the value – the unique value – they are unlikely to engage. It is a lot easier to market a brand when you feel confident in the brand.
Value of an accountability group: There is not one small business owner who can do it all at once and by herself!
For the most part, I am a solopreneur.
On the other hand, I rely on a number of people in my life who have become my ‘board of directors’ of sorts. Through various accountability and collaborative groups that I’ve participated in over the years, I’ve strengthened friendships, made measurable progress towards goals, and continue to grow thanks to the support I’ve received.
What are the benefits of an accountability group?
Do I Have to “Brand” My Email Address?
Well, technically, no – you don’t HAVE to have an email address which includes your domain, BUT – it is really a good idea to use one.
Think about it – If you were interested in hiring an attorney and you were given a choice between firstname.lastname@example.org or email@example.com – – which would you be drawn to contact first? Most consumers would say that a company branded email gives the appearance of being more credible than one using a free email account.
I think that it’s really more than simply email address. In my opinion, it is part and parcel of building credibility and branding, helping to create the impression your business intends to promote to the outside world. In today’s super-competitive marketplace, branding gives you that leg-up to help your small business stand out from others.
Here are 3 Great Reasons to Brand Your Email.
I’ve rounded up 4 of my top picks of articles to empower entrepreneurs. Read more
I’m often asked, “How do we get started working together?”
Of course, depending on where a small business owner is in their development, the answer will be different. What I have noticed is that often, the business owner will benefit from having someone simply sit down with her to review all of her platforms, pointing out the ‘how’, ‘why’, ‘when’ and ‘where’ for each.
I refer to this as putting the foundation under the business owner’s marketing efforts.
Being empowered with knowledge of how it all fits together is the platform for a strong, effective digital presence.
But – Here’s the one thing I know for sure – You simply can not do it all at one time. Read more
I don’t have all the answers – but I do have some of the answers.
Here is this month’s installment of:
“Ask Me Another – Your Digital Marketing Questions Answered”
Question: Do I Really Have to Be on Every Social Network?
Answer: Yikes! No!
Although you might think it’d be great to increase your visibility by jumping on every available social network, seriously – it’s just too much to take on! Instead of creating accounts just for the sake having a profile, get strategic with the networks you choose.
How do I figure out which social networks to become active on?
I’ve rounded up 5 of my top picks of articles to help small business owners grow their online presence through becoming a resource in their field of expertise. Read more
I’ve rounded up 5 of my top picks of articles to empower entrepreneurs. Read more
Seriously, Rebeca has every reason you can possibly think of to be a miserable wretch. I won’t go into the details, but just understand, that having sustained a spinal cord injury and brain trauma almost 18 years ago, she is not the healthy, active grandma we’d both anticipated she’d be at this point in both our lives. Read more
Blogging for business is such a great idea for so many reasons.
- A blog helps drive new traffic to your website and works closely with search engines and social media to do that. (Hubspot)
- A blog gives your company an authentic voice and helps you share your expertise, establish yourself as a resource.
- You’ll be drawn to the other leaders and thinkers in your industry, and your mind will be expanded and quickened due to their profound influence. (Marcus Sheridan)
- So many, many, many more reasons. (About Blogging)
My intent is that you will find the content in these monthly newsletters both helpful and inspiring.
This 20-minute free discovery call is a way for you to get to know me better and get your questions answered.
Email Susan Finn at firstname.lastname@example.org