Your personal brand, product or service might be the most awesome on the face of this earth, but if customers can’t find the value – the unique value – they are unlikely to engage. It is a lot easier to market a brand when you feel confident in the brand.

Pay attention to the energies around you.
Let it all go in order to find Freedom and Flow.
We can all embrace our authenticity – Lean in to what we truly are.

marketing with peanuts

I buy my peanuts from Nicky outside of Fenway Park. Buying decisions are often made because of the feelings…the stories…behind the product or service. Market the stories and create the feelings.

compelling-message-marketing

3 parts to your compelling message (elevator speech):
1: WHO: Who do you work with? You can’t be too general, nor can you be too specific. Look for the commonality in your current ideal clients and use that as your target.
2: PROBLEM: What are the problems you solve for your clients?
3: RESULTS: What are the results of working with you?

be authentic in your marketing

I’ve rounded up 4 of my top picks this month of articles to empower entrepreneurs.
This month’s topics are on the topic of using authenticity to attract and engage your ideal clients.

digital marketing workshop takeaways and action items

The goal of the workshop was to send everyone home with a handful of immediate action items to give them momentum in their digital marketing efforts towards reaching their authentic audience.

elevator speech

First impressions still mean so much. Introducing yourself with a polished message gives the impression that you are confident and professional (even if you are quaking inside). Create an elevator speech.

collaborative strategizing in group learning connections

Business & networking groups provide a learning connection that is ripe for idea generation & collaborative strategizing- a familiar, safe haven from loneliness, a space to ask for, and offer, support.

Empowering Entrepreneurs

I’ve rounded up 4 of my top picks this month of articles to empower entrepreneurs.
This month’s topics are on the topic of building and working within tribes to increase our reach and engagement.

Empowering Entrepreneurs

I’ve rounded up 5 of my top picks this month of articles to empower entrepreneurs.
This month’s topics are on the topic of finding your “Zone of Genius” and living/working with an attitude of gratitude.

Mark Zuckerberg just announced a big change impacting the Facebook newsfeed. Facebook has realized that we, as users, are increasingly annoyed by the amount of content we see that comes from brands and publishers and not from friends. There is no reason to panic and drop Facebook

ask me another - digital marketing and social media tips

How can I make sure that my business is showing up accurately in online searches? Does my website truly reflect who I am, what I do, and what I offer? A digital review can help you answer these questions.

Asking clients for a review or a testimonial can be considered an integral part of your customer workflow. You will find that your happiest clients will be only too happy to recommend you and your services, they might just need to be reminded to actually go ahead and write one.