Growing up, I just loved comic books. I read Batman, Superman, Lost in Space, Hulk, Captain Marvel. And then, there were the tv characters. Every week I would tune in to watch Adam West as Batman. Of course, I was fascinated by Julie Newmar as Catwoman, Yvonne Craig as Batgirl , and Lynda Carter as Wonderwoman, as I strived to try to figure out where I would fit in when it was time to save the world. Pippi Longstocking’s adventurous spirit fascinated me and I read every one of the Nancy Drew Mysteries books. Just imagine what a young girl could accomplish with focus, determination, spirit and – maybe, just one superpower.
Your personal brand, product or service might be the most awesome on the face of this earth, but if customers can’t find the value – the unique value – they are unlikely to engage. It is a lot easier to market a brand when you feel confident in the brand.
I just read a fantastic post on Inc.com, which tells us that structuring your presentation as a story makes you sound brilliant. This is interesting to me, because I just love bullet points. I usually post my content with lots of bullets in order to keep my ideas in some sort of order.
Well, I actually do have a story to tell about email marketing /newsletters. I suppose it will be more interesting as a story, so here goes:
Let me tell you a story about two small businesses.
Seriously, in your experience, does anyone really actually look forward to receiving email newsletters? Probably most people do not. ( Well, I sometimes do because I love to see what my clients and networks are up to. ) But, don’t despair. Armed with a supply of knowledge, tips and tools, you can keep your own email newsletters from becoming cyber-trash.
It’s been reported that over 42% of subscribers are more likely to purchase or use services from a company after they’ve subscribed to their emails. Also, email newsletters are a great touch-point to remind your contacts about your mere existence! There’s no real downside to sending out newsletters. BUT – be sure that when you do, that you use common sense, be careful with your language and avoid being spammy. Even this alone should help keep your subscription results positive.
This month, I have collected some of my favorite articles on the topic of email marketing. I hope that you will find them a useful resource for your business.
I’m sure you’ve heard it over and over again. You absolutely must create content for your platforms.
Are you clear as to why that’s important? The main mission of content marketing is to reach and engage with your audience while also building trust. When performed consistently, content marketing makes it that much more likely that when your audience is, indeed, ready to buy or hire a service, they will consider you. You will be top of mind and trusted.
Today’s audiences are more savvy and they are absolutely more demanding. None of us will settle for the same-old-same-old. It’s up to us to create content that is useful, engaging, easy to digest and easy to access. If we don’t offer up information that folks will actually read and find useful, it’s likely they’ll just head somewhere else.
I know – I hear it every day – “I just don’t have time to come up with something all the time!”
I wonder if it will surprise you to know that some of the best content marketers not only create their own great content, but they’ll often beef it up with a percentage of curated content. Read more
This workshop is designed for the small business owner. You know who you are. You’re the one wearing all of the hats. Your zone of genius shines in the work you do. Your clients are thrilled with your services.
Now, how do you let the world know about the awesomeness of YOU?
Really – that’s what it’s all about – using the online tools that are available to help your potential clients learn more about you. It’s also about creating an online presence in which you are the hands-down resource in your area.
But – how will you manage building, growing, and owning online presence on top of all the other tasks you have as the business owner?
As a fierce advocate for the small business owner – I will supply you with
• Knowledge of ‘behind the scenes’
• Strategies to become a trusted resource (online)
• Tools to save time (Yes!)
• Teamwork tips to AMPLIFY your message.
My promise: You will come away with at least 3 takeaways that will make a real difference in how you view and manage your online presence.
Our Greatest Fear
It is our light, not our darkness that most frightens us
Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure.
It is our light not our darkness that most frightens us.
We ask ourselves, who am I to be brilliant, gorgeous,
talented and fabulous?
Actually, who are you not to be?
You are a child of God.
Your playing small does not serve the world.
There’s nothing enlightened about shrinking so that other
people won’t feel insecure around you.
We were born to make manifest the glory of
that which is within us.
It’s not just in some of us; it’s in everyone.
And as we let our own light shine,
we unconsciously give other people
permission to do the same.
As we are liberated from our own fear,
Our presence automatically liberates others.
I just can’t stop thinking about this piece, often said to have been quoted in a speech by Nelson Mandela. The source is Return to Love by Marianne Williamson, Harper Collins, 1992. If I am feeling anxious at all in this new year, it seems to be due to this sense of having a greater purpose. I get down on myself for not acting “powerful beyond measure” all of the time. I rely on those around me to remind me that I do enough, I am enough. At this moment, I am where I am supposed to be and moving towards where I will be. I am grateful for those in my circles for helping me realize that everything is, indeed, possible – as long as I am true to myself.
Those online and local businesses who have done a good job making me keep them top-of-mind when it comes to my holiday events and shopping will definitely reap the benefits this coming month when I use their services, buy their products, or refer them to a friend.
- Branded images
- Useful content
- Relevant and consistent emails
- They ‘get me’
Here’s what I mean by that: Read more
Do you monitor what people are saying about your industry online? Do you use that information to your benefit?
Social listening (also called media monitoring) is about spending time online and on social platforms to see what’s being said about areas that have to do with your industry.
Follow other businesses that are similar to yours. Keep up with industry-specific hashtags, as well as trending topics to see what people are talking about. Listen to what your own contacts are talking about. Offer helpful advice to challenges they are facing. Then, work these topics in to your marketing strategies.
Here’s an example of someone who mastered social listening:
This workshop is designed with you in mind. Just when it seems that we’ve figured out things to know about building the online presence of our businesses, there’s something else to learn.
Erin Sweeney Design will be on hand to explain why it is important to not only have a website that will impress your target audience, but one that is functional and allows for easy navigation. It also needs to be optimized so you get the most exposure.
The presentation portion of the workshop will give an easy-to-understand overview of search engine optimization (seo) and how your online activities affect how easy it is for your audience to find you.
We will touch upon website content, social media platforms, online search sites (Google, Bing, Yahoo, etc) and email newsletters – all the many tools that a small business owner can use to “Get Found”.
You may know, I describe myself as a “connector”. I think that I’ve found that sweet spot where I can patiently partner with small business owners to claim and build their online presence.
Bring your questions – Bring your ideas – Bring your curious mind.
Thursday, October 22
HarborOne U, Mansfield
There is no charge for this workshop.
Reserve your seat or send questions to: firstname.lastname@example.org
One of the most common pieces of wisdom more experienced business people will share is that business networking is the quickest and most effective way to successfully growing your business. It is commonly stated and widely accepted that “people will do business with other people they know long before they’ll do business with people they […]
Each year, HubSpot sponsors 4 days of truly inspiring events to over 10,000 inspired marketers from every industry. The conference offers over 170 educational sessions along with five pretty incredible keynote speakers. To my good fortune, the conference is held right here in Boston. I packed up my computer and a notebook, hopped on the MBTA and spent the second week of September at the Boston Convention and Event Center in beautiful Seaport.
Before I post my notes, you actually might be wondering what, exactly IS inbound marketing?
HubSpot describes Inbound Marketing: Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more. By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.
I ended up with pages and pages of great takeaways – Seriously – I could talk about this for days – so if you have some time, and want to hear more, give me a call – We can set up a time to chat. But since less is more…. I have carved my list down to
My 9 Best Takeaways from Inbound15
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” ~ Warren Buffett
You may or may not have visited my website enough to figure out that I have a new quote that is scheduled to post every week. These are quotes that have inspired me or intrigued me or just ring true. This particular quote kept ringing in my head this week. You see, I consider myself a very patient and considerate person in my business as well as in my personal life. Generally, people treat me in kind. Last week I had a blip on my screen. Read more
My intent is that you will find the content in these monthly newsletters both helpful and inspiring.
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