Seriously, in your experience, does anyone really actually look forward to receiving email newsletters? Probably most people do not. ( Well, I sometimes do because I love to see what my clients and networks are up to. ) But, don’t despair. Armed with a supply of knowledge, tips and tools, you can keep your own email newsletters from becoming cyber-trash.
It’s been reported that over 42% of subscribers are more likely to purchase or use services from a company after they’ve subscribed to their emails. Also, email newsletters are a great touch-point to remind your contacts about your mere existence! There’s no real downside to sending out newsletters. BUT – be sure that when you do, that you use common sense, be careful with your language and avoid being spammy. Even this alone should help keep your subscription results positive.
This month, I have collected some of my favorite articles on the topic of email marketing. I hope that you will find them a useful resource for your business.