Your personal brand, product or service might be the most awesome on the face of this earth, but if customers can’t find the value – the unique value – they are unlikely to engage. It is a lot easier to market a brand when you feel confident in the brand.

ask me another - digital marketing and social media tips

How can I make sure that my business is showing up accurately in online searches? Does my website truly reflect who I am, what I do, and what I offer? A digital review can help you answer these questions.

Asking clients for a review or a testimonial can be considered an integral part of your customer workflow. You will find that your happiest clients will be only too happy to recommend you and your services, they might just need to be reminded to actually go ahead and write one.

MAZIMIZE YOUR RETURN ON VENDOR EVENTS

Participating in a holiday vendor event this season – seriously, I mean it – please – make sure that you are making the most of the marketing opportunities that these events truly are for your brand and your business.

our most powerful tool is listening

Spending time working on the larger picture of how I am my business – rather than on the daily grind of running it – allowed me to connect with “What’s Next”.

SPTOLIGHT

Kari wanted to revamp her online presence and to develop a fresh launch of her intuitive business coaching programs with email marketing and social media strategies.

rise above the noise, digital marketing, wordpress camp 2017 ri

Rise Above The Noise – Digital Marketing: How can a small business owner utilize her unique talents, skills, voice to differentiate herself from the static out there?

power of email marketing

Email marketing is a smart, affordable way for you to stay connected with your contacts so you can grow your business.

accountability groups

accountability groups, success

For the most part, I am a solopreneur.

On the other hand, I rely on a number of people in my life who have become my ‘board of directors’ of sorts.  Through various accountability and collaborative groups that I’ve participated in over the years, I’ve strengthened friendships, made measurable progress towards goals, and continue to grow thanks to the support I’ve received.

What are the benefits of an accountability group?

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ask me about digital marketing

Do I Have to “Brand” My Email Address?

branded email address, digital marketing

Well, technically, no – you don’t HAVE to have an email address which includes your domain, BUT – it is really a good idea to use one.

Think about it – If you were interested in hiring an attorney and you were given a choice between jsmith@smithlawllp.com or wesueforyou@yahoo.com – –  which would you be drawn to contact first? Most consumers would say that a company branded email gives the appearance of being more credible than one using a free email account.

I think that it’s really more than simply email address. In my opinion, it is part and parcel of building credibility and branding, helping to create the impression your business intends to promote to the outside world. In today’s super-competitive marketplace, branding gives you that leg-up to help your small business stand out from others.

Here are 3 Great Reasons to Brand Your Email.

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ask me about digital marketing

I’m often asked, “How do we get started working together?”

Of course, depending on where a small business owner is in their development, the answer will be different. What I have noticed is that often, the business owner will benefit from having someone simply sit down with her to review all of her platforms, pointing out the ‘how’, ‘why’, ‘when’ and ‘where’ for each.

I refer to this as putting the foundation under the business owner’s marketing efforts.

Being empowered with knowledge of how it all fits together is the platform for a strong, effective digital presence.

But – Here’s the one thing I know for sure – You simply can not do it all at one time. Read more