Don’t get me wrong. Nothing – absolutely nothing – will ever replace the real-time, real-life engagement on social media. Your personal or business brand will always depend on the interactions that your business has with its clients and customers.
That said, there is an amazing power in creating and pre-posting branded and relevant posts on your social media platforms. When these planned posts fill up a content calendar, it frees you to use your talents and time to create deeper content, deeper relationships and follow your own passion and goals, without being side-railed.
When you are involved with the day-to-day running of your own business, you may already be overwhelmed with the stress with other daily tasks. Trying to navigate social media platforms, strategies and engagement often adds to the frustration of not being able to “get it all done” Read more