Social media can be used to help you build a presence online for your business. You can build a presence on Facebook, LinkedIn, Twitter, Instagram, and many more.

building online presence

A monthly digest of helpful articles to help an entrepreneur rise above the noise and make the most of their digital marketing time and dollars.

building online presence

A monthly digest of helpful articles to help an entrepreneur rise above the noise and make the most of their digital marketing time and dollars.

building online presence

A monthly digest of helpful articles to help an entrepreneur rise above the noise and make the most of their digital marketing time and dollars.

ask me about digital marketing

Q: How Can I Add Resourceful Content on My Facebook Page on a Regular Basis?
A: Use the Facebook Business Page ‘Schedule” function

one step at a time, accountability, online presence

Value of an accountability group: There is not one small business owner who can do it all at once and by herself!

building online presence

building online presence

I’ve rounded up 4 of my top picks of articles to help small business owners grow their online presence through becoming a resource in their field of expertise. Read more

ask me about digital marketing

I don’t have all the answers – but I do have some of the answers.

Here is this month’s installment of:
“Ask Me Another – Your Digital Marketing Questions Answered”

Question:  Do I Really Have to Be on Every Social Network?

Answer: Yikes! No!

Although you might think it’d be great to increase your visibility by jumping on every available social network, seriously – it’s just too much to take on! Instead of creating accounts just for the sake having a profile, get strategic with the networks you choose.

How do I figure out which social networks to become active on?

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what's your superpower

Growing up, I just loved comic books.  I read Batman, Superman, Lost in Space, Hulk, Captain Marvel. And then, there were the tv characters. Every week I would tune in to watch Adam West as Batman. Of course, I was fascinated by Julie Newmar as Catwoman, Yvonne Craig as Batgirl , and Lynda Carter as Wonderwoman, as I strived to try to figure out where I would fit in when it was time to save the world. Pippi Longstocking’s adventurous spirit fascinated me and I read every one of the Nancy Drew Mysteries books. Just imagine what a young girl could accomplish with focus, determination, spirit and – maybe, just one superpower.

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read about increasing online presence

Here are this month’s pick of 4 helpful articles to help you learn more about increasing the online presence of your business.

1. The Art of Social Media: LinkedIn Edition

art-of-social-media“LinkedIn is the unsung hero of social-media platforms because it added social features long after places such as Facebook, Twitter, and Google+. ” Guy Kawasaki shares his best tips tapping the social-media power of LinkedIn.
Find this article on SlideShare.

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create content that is useful, engaging, easy to digest

I’m sure you’ve heard it over and over again. You absolutely must create content for your platforms.

Are you clear as to why that’s important? The main mission of content marketing is to reach and engage with your audience while also building trust. When performed consistently, content marketing makes it that much more likely that when your audience is, indeed, ready to buy or hire a service, they will consider you.  You will be top of mind and trusted.

create content that is useful, engaging, easy to digestToday’s audiences are more savvy and they are absolutely more demanding.  None of us will settle for the same-old-same-old. It’s up to us to create content that is useful, engaging, easy to digest and easy to access. If we don’t offer up information that folks will actually read and find useful, it’s likely they’ll just head somewhere else.

I know – I hear it every day – “I just don’t have time to come up with something all the time!”
I wonder if it will surprise you to know that some of the best content marketers not only create their own great content, but they’ll often beef it up with a percentage of curated content.
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