Entrepreneur, Personal Brand, Social Media, Uncategorized

What’s Your Superpower?

Growing up, I just loved comic books. I read Batman, Superman, Lost in Space, Hulk, Captain Marvel. And then, there were the tv characters. Every week I would tune in to watch Adam West as Batman. Of course, I was fascinated by Julie Newmar as Catwoman, Yvonne Craig as Batgirl , and Lynda Carter as Wonderwoman, as I strived to try to figure out where I would fit in when it was time to save the world. Pippi Longstocking’s adventurous spirit fascinated me and I read every one of the Nancy Drew Mysteries books. Just imagine what a young girl could accomplish with focus, determination, spirit and – maybe, just one superpower.

Here are this month’s pick of 4 helpful articles to help you learn more about increasing the online presence of your business.

1. The Art of Social Media: LinkedIn Edition

“LinkedIn is the unsung hero of social-media platforms because it added social features long after places such as Facebook, Twitter, and Google+. ” Guy Kawasaki shares his best tips tapping the social-media power of LinkedIn.
Find this article on SlideShare.

Content Curation – Things To Consider

I’m sure you’ve heard it over and over again. You absolutely must create content for your platforms.

Are you clear as to why that’s important? The main mission of content marketing is to reach and engage with your audience while also building trust. When performed consistently, content marketing makes it that much more likely that when your audience is, indeed, ready to buy or hire a service, they will consider you. You will be top of mind and trusted.

Today’s audiences are more savvy and they are absolutely more demanding. None of us will settle for the same-old-same-old. It’s up to us to create content that is useful, engaging, easy to digest and easy to access. If we don’t offer up information that folks will actually read and find useful, it’s likely they’ll just head somewhere else.

I know – I hear it every day – “I just don’t have time to come up with something all the time!”
I wonder if it will surprise you to know that some of the best content marketers not only create their own great content, but they’ll often beef it up with a percentage of curated content. Read more

March 9, 2016/by susanfinn

Email Marketing, Facebook, Inbound Marketing, Networking, Personal Brand, Social Media, Uncategorized

Holiday Online Marketing Tips

Those online and local businesses who have done a good job making me keep them top-of-mind when it comes to my holiday events and shopping will definitely reap the benefits this coming month when I use their services, buy their products, or refer them to a friend.

What keeps a company top-of-mind for me?

Branded images
Useful content
Relevant and consistent emails
They ‘get me’

Here’s what I mean by that: Read more

November 12, 2015/by susanfinn

Connecting, Facebook, Personal Brand, Social Media, Uncategorized

Social Listening to Boost Your Business

Do you monitor what people are saying about your industry online? Do you use that information to your benefit?

Social listening (also called media monitoring) is about spending time online and on social platforms to see what’s being said about areas that have to do with your industry.

Follow other businesses that are similar to yours. Keep up with industry-specific hashtags, as well as trending topics to see what people are talking about. Listen to what your own contacts are talking about. Offer helpful advice to challenges they are facing. Then, work these topics in to your marketing strategies.

Here’s an example of someone who mastered social listening:

Get Found Resources

“Get Found – OWN Your Online Presence”

Here are a few helpful resources that may help you while you are building your online presence for your own business.

Erin Sweeney’s 7 Things your Homepage Needs to Convert Visitors to Customers
WordTracker’s SEO Checklist – 10 Things to Check Right Now
Likeable Local’s 10 Commandments Of Content Creation
Why You Need to Build Links to Your Website and What a Good One Looks Like
Canva Design School – Easily create beautiful designs + documents. Drag-and-drop feature and professional layouts to design consistently stunning graphics.
Mari Smith’s Facebook Ad Guide: Top Ten Tips to Boost Your Facebook Ad Conversion and ROI
HubSpot’s Introduction to LinkedIn for Business
Peg Fitzpatrick’s 9 Ways the Pros Curate Content for Success
Email Marketing – Curated Articles to Develop Your Email Marketing Success.
Empowering Entrepreneurs – Curated Articles to Strengthen Your Personal and Professional Skillset
More Helpful Resources.

I hope these articles will be helpful to you. Please Contact me with any questions or comments.

For your consideration:

Are You Getting Found?

Schedule a 60 – 90-minute private session with me to conduct an in-depth assessment of your online presence, your desired results and best path to achieve your goals. Following our session together, I will send a very detailed written appraisal with a clear initial action plan for your organization. There will be one follow-up phone session 2-3 weeks after our meeting to gauge progress. $289

Learn more about my service offerings and fee scheduling.

Contact me for more information.

Let’s stay connected:

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October 25, 2015/by susanfinn

Blogging, Connecting, Entrepreneur, Networking, Personal Brand, Social Media, Uncategorized

Make the Most of your Local Business Networking Group.

One of the most common pieces of wisdom more experienced business people will share is that business networking is the quickest and most effective way to successfully growing your business. It is commonly stated and widely accepted that “people will do business with other people they know long before they’ll do business with people they […]

Inbound15 – My Takeaways

Each year, HubSpot sponsors 4 days of truly inspiring events to over 10,000 inspired marketers from every industry. The conference offers over 170 educational sessions along with five pretty incredible keynote speakers. To my good fortune, the conference is held right here in Boston. I packed up my computer and a notebook, hopped on the MBTA and spent the second week of September at the Boston Convention and Event Center in beautiful Seaport.

Before I post my notes, you actually might be wondering what, exactly IS inbound marketing?

HubSpot describes Inbound Marketing: Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more. By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.

HubSpot illustrates Inbound Marketing

I ended up with pages and pages of great takeaways – Seriously – I could talk about this for days – so if you have some time, and want to hear more, give me a call – We can set up a time to chat. But since less is more…. I have carved my list down to

My 9 Best Takeaways from Inbound15

1: Why Your Business Must Embrace Social Media Yesterday

The beauty of social media, if done properly, is that you can be responsive, interact with customers in ways you had not envisioned, and build a community of supporters. Read more on Forbes.com

2: How Google Judges Quality and What You Should Do About It

Everyone likes to talk about content being king, and the importance of quality content. Quality applies to the site as a whole. It’s time that we truly understand what it means to have quality content. Read more by Neil Patel.

3: 9 Facebook Marketing Hacks: Tips & Tricks to Grow Your Audience

The best Facebook hacks that make managing your workflow and growing your audience a little less taxing. From organic to paid, here are the top tips and tricks from you and your peers. Read more on Sprout Social.

4: Latest Google Update – Mobile Optimization – Does Your Site Comply?

This newest algorithm update will hit websites that are not currently of the mobile friendly variety. In other words, if your website is not optimized for use across all mobile devices, you could find that your site will experience a serious drop in its rankings. Read more on Social Media Today.

I hope that you have found these articles about building your online presence useful. Visit my Scoop.it page to view over 100 articles on this very same topic. You may also enjoy the articles I am recommending this month on the topic of Empowering Entrepreneurs. I look forward to sharing new pieces with you every month.

I would love to hear from you on any of these topics. I hope you will contact me with your thoughts and comments.

Want to connect?
Receive a monthly edition of “Making Connections” in your email inbox.

April 14, 2015/1 Comment/by susanfinn

Entrepreneur, productivity, Social Media, Uncategorized

Here are this month’s picks of helpful articles for empowering entrepreneurs.

1: Steve Jobs Took Long Walks and Why You Should Too

Not only will it make you more creative, it will help you get those ideas over to your colleagues better and allow you to fit more into your day. All while helping you not to die early. Read more on the Canva blog.

2: 10 Ways to Stop Feeling Overworked and Overwhelmed

“The only person who is going to keep you from feeling overworked and overwhelmed is you.” Commit to intentionally managing your time so you have a fighting chance of showing up at your best: your most inspired, your most productive, and your most “in the flow.” Read more on LinkedIn Pulse.

3: 10 Tips on Managing Information Overload

Do you feel like you’re constantly being flooded with more information than your brain can handle? Emails, texts, tweets, wall posts, your news feed, voicemails, snail mail, messages…If you’re feeling like it’s all too much, here are 10 quick tips to manage information overload. Read more from Dana D’Orsi

4: 9 Things Successful People Do Differently

Decades of research on achievement suggests that successful people reach their goals not simply because of who they are, but more often because of what they do. You don’t need to become a different person to become a more successful one. Read more on the Harvard Business Review.

I hope that you have found these articles about empowering entrepreneurs useful. Visit my Scoop.it page to view over 100 articles on this very same topic. You may also enjoy the articles I am recommending this month on the topic of Increasing Online Presence. I look forward to sharing new pieces with you every month.

I would love to hear from you on any of these topics. I hope you will contact me with your thoughts and comments.

Want to connect?
Receive a monthly edition of “Making Connections” in your email inbox.

April 10, 2015/by susanfinn

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Here are this month’s pick of 4 helpful articles to help you learn more about increasing the online presence of your business.

1. The Art of Social Media: LinkedIn Edition

I’m sure you’ve heard it over and over again. You absolutely must create content for your platforms.

What keeps a company top-of-mind for me?

Social listening (also called media monitoring) is about spending time online and on social platforms to see what’s being said about areas that have to do with your industry.

Here’s an example of someone who mastered social listening:

“Get Found – OWN Your Online Presence”

My 9 Best Takeaways from Inbound15

Set yourself up with a system to schedule your Facebook posts.

Here are this month’s pick of 4 helpful articles to help you learn more about increasing the online presence of your business.

1: Why Your Business Must Embrace Social Media Yesterday

2: How Google Judges Quality and What You Should Do About It

3: 9 Facebook Marketing Hacks: Tips & Tricks to Grow Your Audience

4: Latest Google Update – Mobile Optimization – Does Your Site Comply?

Here are this month’s picks of helpful articles for empowering entrepreneurs.

1: Steve Jobs Took Long Walks and Why You Should Too

2: 10 Ways to Stop Feeling Overworked and Overwhelmed

3: 10 Tips on Managing Information Overload

4: 9 Things Successful People Do Differently

Are we a good fit?

Connect With Me

“Making Connections”

Contact