At our workshop on May 1 at the Norwood Space Center, we had the opportunity to discuss the incredibly simple, yet profound, philosophy of listening to the questions your customers have been asking you and creating detailed, informative, and nonbiased articles centered around answering those questions as honestly and completely as possible. Equally important is utilizing your “tribes,” your “collaboratives,” your “people” to exponentially increase your reach.
The goal of the workshop was to send everyone home with a handful of immediate action items to give them momentum in their digital marketing efforts towards reaching their authentic audience. There were other takeaways, as well. I’ve shared a selection of the comments here.
I had an incredibly fun time with this group. We had some challenges with our space that made some of the presentation truly have to “rise above the noise’, but everyone’s sense of humor and eagerness to learn and engage were contagious and encouraging.
I can not wait to bring this workshop to more organizations!
Folks have asked for the fun to continue. To that, I’m offering digital marketing accountability group programs. It’s been my experience that working in small groups, essentially building our own ‘board of directors’ – sharing goals, successes and challenges – is incredibly powerful in helping to propel a business to the next desired level. I hope you will contact me to learn more. I will be scheduling these around your desired schedules.