For 8 years we have been encouraging the members of the Women’s Business Network to create, refine, rework their “Elevator Pitch”. With only 30 seconds to introduce themselves in a network meeting, we wanted to make sure that they had their message clear and ready to go.
The article I read this morning by Seth Godin just made this concept so incredibly clear and meaningful to me. It’s not a pitch – We are not going for the 30 second sale – We are beginning a story that just needs to be continued. Seth says “The best elevator pitch is true, stunning, brief and it leaves the listener eager (no, desperate) to hear the rest of it.”
I love this concept and can’t wait to share it.
This is Great Stuff!