Empowering Entrepreneurs

I’ve rounded up 4 of my top picks this month of articles to empower entrepreneurs.

storyteling for business

Want to Increase Your Presence? Start by Telling One of These Stories

Stories are a powerful way for leaders to engage customers, increase sales, rally the troops, sell ideas internally and externally, recruit talented staff, and share the key messages about you and your company that you want both your internal and external stakeholders to hear.

Read more on Inc.

tagline for business and marketing

Does Your Company Have a Tagline? It Should.

A solid tagline (read: A great tagline) can do wonders for your business.

It not only communicates your brand promise in a clear, concise, and memorable way, but it serves as a constant reminder to you and your team of what your company truly stands for at your very core.

Read more on the LinkedIn Marketing Solutions Blog

embrace change to grow your business

Embracing Change to Grow Your Business

Many business owners have a love/hate relationship with change. While change often means excitement and growth, the thought of change instills in us self-doubt and fear. Human nature produces creatures of habit. We find comfort in the daily routine. Normalcy is “safe.” Problem is, comfort doesn’t provide business owners with many opportunities to grow. To grow a business, we need to embrace change. But how do we embrace something that we fear? Learning how to not only embrace the unknown, but how to thrive through change and effectively deal with it is paramount to growing a business. So, where do we start? As with anything, it often begins with a series of steps.

Read more from Erin Sweeney Design

face to face beats email for business marketing

Email Is Great But Face-to-Face Meetings Are 34 Times More Successful

Email remains one of the most effective and important marketing channels for brands. It’s even popular among millennials since they don’t enjoy talking to people on the phone. But recent research has found that it may not as persuasive as talking to someone face-to-face.

Get more info from Entrepreneur.

How can I help you navigate life as a small business owner?
My complimentary get-to-know-you 20-minute phone consult will help us get geared up for our first review session.

email marketing certified provider
making connections, newsletter archive

Subscribe to “Making Connections”.

view past newsletters

never spammy – always resourceful
My intent is that you will find the content in these monthly posts both helpful and inspiring.