be authentic in your marketing

This month, I’ve rounded up 4 of my top picks of articles to empower entrepreneurs.

This month’s articles are on the topic of truly using the power of YOU in your business. Authentic action. Genuine Connection

authenticity marketing-be-real

Small Business Marketing Should Focus on Authenticity

To invite your customers into your world, you have to open up. Creating online content like blogs, videos, podcasts or photos that tell your story helps to humanize your company. Offline, supporting causes that align with your company’s mission, or doing pop-up shows where people can meet you in person helps to plant your brand in their hearts and minds.

You can focus on authenticity in your brand marketing easily. This blog shares three ways you can tell your story, and three things that accomplishes.

Read More from Small Biz Trends

authenticity marketing story driven content

Effective Marketing Needs to Be Authentic and Story-Driven

The goal of story-driven content is to tap into consumers’ emotions and make them feel something remarkable toward your brand. This strategy is particularly relevant to the millennial generation, which happens to be the largest target consumer demographic right now.

Read more on Business News Daily

authenticity marketing be truthful

Truth Will Out – Why Authenticity is the Key to Growing Your Business

The more virtual our lives get, the more we hunger after something genuine. What people really want now is not just a product or a service, it’s an experience. An experience that is more honest and transparent …more authentic – and businesses are going to have to keep up with growing consumer authority and give people what they want if they want to survive.

Read more on Kissmetrics

authenticity marketing don't get fancy

Don’t Get Too Fancy in Your Marketing — Authenticity Always Wins

One of the biggest mistakes that many businesses make is they talk too much about their product and not enough about their company and the people who work there. And yes, there is a difference. A company’s most attractive qualities aren’t always the services it offers, but rather the type of experience it’s providing its customers.

Learn more on Entrepreneur

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My intent is that you will find the content in these monthly posts both helpful and inspiring.