I’ve rounded up 4 of my top picks this month of articles to empower entrepreneurs.
All of this month’s articles are on the topic of building and working within tribes to increase our reach and engagement.
The Tribes We Lead
Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.
5 Steps to Building a Loyal Tribe
The reality is that fostering a sense of community isn’t something that comes naturally to most people. Or at least, we think it doesn’t. The truth is when you get down to the nitty-gritty of it, we have all the tools you need to create a thriving tribe right at our fingertips.
Historically speaking, a tribe was a community of families that bonded over one goal – to survive and raise their next generations. Today, however, we can define tribes as something less critical, like individuals who are linked by their social interests.
How to do Tribal Marketing in Social Media
Many sociologists and anthropologists recognize that we now live in a new world of tribalism, but rather than belonging to one tribe we belong to many. The spaces we occupy are not necessarily physical, and we cross between them with ease. While our tribes are not confined by the web, they have definitely been made more accessible. We are no longer bound to our tribes by blood, but by passion.
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My intent is that you will find the content in these monthly posts both helpful and inspiring.
