The good folks over at Constant Contact, champions for the small business owners, remind us that while you may not have a million dollar TV budget or a Grammy-worthy holiday jingle to do it, you do have the tools you need to connect with your audience and deliver content and offers that will get them excited to shop small this holiday season.
Here are some the actionable tips to help build momentum as you head into the holiday season.
1. Develop a schedule: Map out the weeks leading up to and through the holiday season with specific business goals for each of the big shopping days. The holidays you target may vary based on your business and your audience.
Learn more: How to Create a Social Media Posting Schedule
2. Get creative. Use email to announce your holiday plans, remind people about important dates and deadlines, and thank people for shopping small during the holiday season.
Learn more: Holiday Email Examples
3. Be a resource; not just a sales pitch. Provide your audience with resources they can actually use this holiday season.
Learn more: How to Create Share-worthy Email Content this Holiday Season
4. Don’t do too much, too soon Don’t overwhelm people with too many promotions early in the season. Instead, target your audience with relevant offers when they’re ready to shop
Learn more: 8 Tips for Getting Your Customers Ready for the Holidays