AUTHENTIC ACTION AND GENUINE CONNECTION –
ACCOUNTABILITY AND MASTERMIND PROGRAM

Website Content, Social Media Strategies, Email Marketing & Analytics For Your Business

This program is for independent professionals and small business owners who are committed to attracting and retaining clients through consistency, support, and accountability systems.

I am passionate about helping you create your authentic online presence to attract more clients and make more money.

I am incredibly excited to be able to offer an affordable option to those of you who are interested in having personalized digital marketing coaching and accountability without the one-on-one consultation fees.

We will take this time to explore your own business, how it relates to your audience, and how you can use your own passions and interests to build your personal and professional brand.

accountability-mastermind-expect

What you can expect:

  • Gain clarity on your digital marketing messaging
  • Establish yourself as an expert in your niche
  • Build your contact lists for maximum effectiveness
  • SAVE TIME with clearly defined goals, tools, and strategies.
  • Create a 6-month digital marketing action plan (content, calendars, emails)
  • Accountability for your actions through weekly calls and an accountability partner
  • Enjoy unbiased, honest feedback and new ideas for your business growth activities from a ‘virtual board of directors’
  • Support via professional coaching, group calls, and a private Facebook Group.

What’s Included?

  • 5 bi-weekly meetings. (1-2 hours via Zoom video conference) Working sessions in front of our computers – Getting stuff DONE! Together!
  • 2 private coaching sessions (30 minutes each) to support your goals.
  • A folder filled with resources supporting the work we will be doing.
  • A private Facebook Group as your ‘virtual board of directors’.
  • Your own Accountability Partner.

Limited to 8 participants.

“I signed a new client last week! Susan gave me specific advice on where to publish my blog and how to connect with my audience. Within a day, I received a message from someone interested in working with me. I sent him samples of my work and he hired me right away! I feel like I’m finally on the right track.”
Rachel Pintarelli
Content Creator & Chief Storyteller

What do you need to know?

Giving your small business an online presence means more than simply putting up a website with your company’s address and phone number. It means setting up a virtual version of your business, with a welcoming, informative website, social media platforms and email marketing strategies.

Your message is useless unless you get it in front of the people you designed it for.

Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them. It can be used thoughtfully to build loyalty and trust in your brand. It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of pennies per message.

Social media is an important part of your online presence that allows customers, potential customers, and other interested parties to engage easily via a channel that plays an important role in their everyday lives.

Digital Analytics is a set of measurements that help you understand your website and social media platforms’ performance. As a business owner or a marketer, you want to see what visitors are doing on your sites, how they interact with them, and how to help them accomplish their tasks. Analytics are also extremely important in helping you to understand which promotion techniques work well in your digital marketing efforts. After you have a good working knowledge, you need to decide which platforms will work best for your business.

As a small business owner thriving in a socially-connected world, it is important that you not only have an online presence on social media but that you also engage with your customers.

digital marketing mastermind accountability support program

Marketing, Growth, and Accountability Program Content

What’s On The Schedule?

Session 1:

Establish a Foundation

  • Let’s talk about the ‘What”, “Where”, and especially, the “Why” before we talk about the “How”
  • Make sure your branding and mission are clearly visible EVERYWHERE
    • Email signature, online listing sites, social media platforms
  • Establish baseline analytics and insights (so that we can track improvements)

Session 2:

Dig In

  • Establish yourself as the expert in your niche
  • Curate and share content
  • Create a branded image template
  • Create a Content Calendar template
  • Connect with your current tribe(s) – Create a new tribe.

Session 3:

Email Marketing

  • Personalizing your email marketing plan
  • Organize your contacts (segmented database creation)
  • Auto-responders, lead generators, list builders
  • Content strategy
  • Analytics
  • Personalized 6-month plan

Session 4:

Build Up – Get Going

  • Personalizing your digital marketing plan
  • Create your 6-month content calendar
  • Review analytics
  • Accountability strategizing
  • Working together to strengthen new skills and platforms

Session 5:

Follow Through

  • Present progress to the group
  • Address challenges
  • “Hot Seat” critiques
  • Create a plan for continued momentum and success as a committed group

What’s Included?

  • 5 bi-weekly meetings. (2 hours) Working sessions in front of our computers – Getting stuff DONE! Together!
  • Each participant also receives 2 private coaching sessions (30 minutes) to support your goals.
  • A workbook with resources supporting the work we will be doing during the program.
  • A private Facebook group
  • An Accountability partner
  • A virtual “board of directors”

Our next program begins second week of January

Limited to 8 participants in each group

$679

digital marketing mastermind accountability support program