Here are this month’s pick of 4 helpful articles to help you learn more about increasing the online presence of your business. This collection focuses on content marketing. Content marketing, in my opinion, is the source of practically your entire efforts in building online presence. Once your content is created and published, all your other platforms can be filled with relevant, useful posts.
1: Content Marketing: How to Build an Audience that Builds Your Business
Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you. Read more on Copyblogger.
2: You’ve Forgotten Your Blogging.
Do you know what’s worse than not having a blog? A dead blog!
If the last, and only, post on your blog was 8 months ago, then you’re the perfect example of a dead blog. It gives away so many wrong signals about your company that it’s hard to imagine something more damaging and credibility shattering – especially for an online business. Read more on Jeff Bullas’ blog.
3: How to Build an Unbeatable Content Marketing Plan
Whether you’re just starting out with content marketing or you’ve been using the same content marketing strategies for a while, your content marketing plan needs to be better than ever for 2015. Every content marketing plan should include the basics. Think of them as building blocks for the foundation of your content marketing. This article outlines the essentials in your marketing plan. Read more on Hubspot.
4: The Ultimate List of Blog Post Ideas
Check out this infographic and list of ideas for creating relevant blog posts on your website. Ideas include: Be Useful, Be Generous, Be Entertaining, Be Timely, Be Human, Be Promotional, Be Controversial, Be Engaging. Read more on Digital Marketer.
It is my intent that you have will find these articles about content marketing relevant and useful. Visit my Scoop.it page to view over 100 articles on similar topics. You may also enjoy the articles I am recommending this month on the topic of Empowering Entrepreneurs. I look forward to sharing new pieces with you every month.
I would love to hear from you on any of these topics. I hope you will contact me with your thoughts and comments.
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