building online presence

I’ve rounded up 4 of my top picks of articles to help small business owners grow their online presence.

get more people to read your content

8 Incredibly Simple Ways to Get More People to Read Your Content

Writing less and styling your text so it’s easy to read could be all you need to do to attract and hold attention.
Make your content scannable.
Make it snappy.
Embrace the line break.
Create bullets.

Read even more great tips on Copyblogger

storytelling for website content

The Art of Storytelling in Content Marketing.

Do brands create stories? Do stories create brands?
The principles and success factors are closely related to word-of-mouth, social sharing, social media in general, brand perception and the very essence of content marketing. “Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell”.

Read more on i-scoop. 

Who Says Content Marketing Doesn’t Work?

Fact: Content marketing is incredibly cost-effective and offers amazing ROI.
Fact: It’s how decision-makers prefer to learn about you
Fact: Buyers trust content

Read 20 more great facts on Wordstream

who are your customers?

7 Ways to Create Better Content By Understanding Your Customers

The trick to creating content that is both valuable and relevant to your target market is understanding exactly who they are. This article offers four ways to develop a better understanding of your audience so that you can produce content that actually matters to them!

Read more on Business 2 Community

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