4 Types of Social Proofs for Digital Marketers
Social proof is essentially the act of copying someone else’s behavior or decision without putting in the thought of consequences or researching and considering other options. When we hear positive reviews about a product or service from family, friends, coworkers or even celebrities, our brains automatically tell us that we need to indulge in that item too! Convince and Convert contributor Aleh Barysevich tells us that as digital marketers, employing the use of these four types of social proofs is a phenomenal way to encourage word-of-mouth marketing, which will encourage more and more people to flock to our products and services. If you are able to make your products and services actually worth talking about, you’ll find that your client base will continue to grow and expand to new audiences, which will help make your business incredibly successful in the future!
1. Expert Social Proof
2. Celebrity Social Proof
3. User Social Proof
4. Friends’ Social Proof
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