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I’ve rounded up 4 of my top picks of articles to help small business owners use segmented contact lists to make their email marketing efforts easier, more strategic, and more effective.

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30 Ways to Slice Your Email Database for Better Email List Segmentation

The best part about email segmentation? There are a ton of creative ways you can segment your email list to run innovative and effective campaigns that leads and customers will enjoy, from geography and industry to content format and topic. The more information you collect about your email recipients, the more opportunities you have to tailor your emails to resonate just right.

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4 Ways to Segment Your Email List to Get the Right Message to the Right Audience

56 percent of people who unsubscribed from a business or nonprofit list did so because the content wasn’t relevant.

You can avoid this by segmenting your lists to target the right group with the right, relevant messages.

This article shares four ways you may consider segmenting your email list

Read more from Constant Contact

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How to Segment Email Lists for More Opens, Click-Throughs and Conversions

Segmenting your email list helps you speak more intelligently and directly with your customers, giving them information that they want at the opportune time. And when you do it right, the payoff can be huge: MailChimp found that when their users segmented email lists based on data like location and job title, open rates increased by almost 19%, and click-through rates by almost 22% compared to non-segmented sends.

Read more on Zapier

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10 Quick and Easy Email Marketing Segmentation Strategies to Try Today

Figuring out the best way to segment your email marketing lists can be a huge undertaking.

To make it a little less daunting, this post will show you 10 quick and easy segmentation strategies that you can get started on today.

Read more from Neil Patel

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