I’ve rounded up 5 of my top picks of articles to help small business owners master the art of social media to stay top of mind with their clients and potential customers.

Build Strategic Alliances to Amplify Your Content Reach

Despite how much time you spend creating content for your brand or how fantastic the material may be, your message won’t make an impact if no one is reading. Sharing your awesome content with professional contacts will encourage them to share with their family and friends and before you know it, your brand has expanded more than ever before!

Read more about social media posts on the Marketing Insider Group.

small business, entrepreneur, social media, social media marketing, digital marketing, professional relationships, alliance, strengthen alliance, content, audience

Co-Marketing: How to Reach New Customers With Strategic Partnerships

The process of building a business can be incredibly exciting, but also strangely lonely. You’re desperately trying to cover all aspects of running a business that would normally be filled by a large team and that in it of itself can be very intimidating! Using the tool of co-marketing, or the sharing of resources and audiences between two complementary brands can accelerate your business to success, and can also help to form even more professional relationships. Using this tool benefits all parties involved and helps to smooth out both brands to become well known and successful.

Read more on Shopify.

small business, entrepreneur, social media, social media marketing, digital marketing, professional relationships, alliance, strengthen alliance, content, audience

Identify Strategic Content Partnerships to Reach New Audiences

Content is one of the most vital aspects of any online business or website, particularly with how it connects us to our audiences. The way in which we tell the story of our company and what we’re capable of as small business owners and entrepreneurs is critical to building partnerships through our content. As the communications manager for a major non-profit organization, author Katrina Boratko believes that in order to form the most strategic content partnerships, small business owners need to ask themselves these three questions:

2. What are your assets?

3. How can your assets add value to your prospective partner’s mission?

Read more from Classy.

small business, entrepreneur, social media, social media marketing, digital marketing, professional relationships, alliance, strengthen alliance, content, audience

How to Build a Peer Network to Increase Your Social Reach

Utilizing social media to promote your small business can be a huge asset, but you do have to make sure that you use these platforms correctly and appropriately. But how, exactly, do we do this? By using the following tips, you’ll be connecting with viewers and building a strong online peer network in no time.

1. Decide what to share with them.

2. Make it easy for advocates to share.

3. Expand your content discovery team

4. Scale your advocate network

Learn more on the Social Media Examiner.

How can I help you navigate your online presence?

My complimentary 20-minute discovery phone call is a great way for you to get to know me better and get your questions answered.

making connections, newsletter archive

Subscribe to “Making Connections”.

view past newsletters – never spammy – always resourceful
My intent is that you will find the content in these monthly posts both helpful and inspiring.

Blog Topics