I’ve rounded up 5 of my top picks of articles to help small business owners gain clarity on the proper use of images on their digital platforms.

The Importance of Images In Your Digital Marketing

In the wonderful world of digital marketing, the ways in which you display your website, content and overall business are going to be what catches the eyes of present and future clients. They want to get to know you, to understand what your business is really about and why they should begin working with you. While it may seem like a small aspect of running a digitally based business, images truly are the miracle workers of digital marketing! Using attractive images on your website and social media pages are going to be what grabs your reader’s attention and what is going to make your content memorable. Whether you use stock photos, memes, screenshots or quotes, the use of images will be essential in kickstarting your business all the way to the top.

Read more from The Social M’s.

How Great Design Helps the Success of Your Business

As digital marketers, we find ourselves relying heavily on the style and appearance of our digital sources to attract new clients. With technology growing every day, we are able to reach an incredible amount of people all over the world, which makes the design of our websites, social media pages, blogs and other sources that much more important! Blogger and web designer Chantelle Davis-Grey explains that while the design of your sources should absolutely attract a reader’s attention, it should also make your reader feel as though they can trust you and your brand. If they can see, right off the bat, that you are consistent, have a strong design and that you are remaining true to your individual brand, they will TRUST in your services and expertise and you will have the opportunity to help another small business (aside from your own) succeed!

Read more from Chantelle Davis-Gray

How to Legally Use Images in Your Social Media Marketing

Using images as a part of your social media marketing plan is absolutely a fantastic strategy to use, but there’s always the question of copyright laws that we sometimes forget about! Failure to adhere to copyright laws could result in images being taken down, social media accounts being deleted or even a pretty hefty fine depending on the situation. However, if you take the time to follow these five helpful tips, you’ll be able to avoid making a copyrighting mistake and your social media marketing strategy will be stronger than ever!

1. Understand copyright basics

2. Read the terms for your social media platforms

3. Choose the right license when using stock images

4. Get permission from the image creator

5. Don’t assume fair use applies to your use of someone else’s image

Read more from The Social Media Examiner.

Avoid These 6 Common Mistakes When Adding Images Into Your Email Marketing

Images are a fantastic way to attract potential clients and to peak the interest of current clients, especially through the use of email marketing. Images can help to make those emails all the more interesting to read, but there are a few mistakes to keep an eye out for when integrating the image tool into your email marketing strategies! Constant Contact contributor Miranda Paquet writes that if you can avoid making the following common mistakes, then you’ll have the opportunity to bring the super powers of images to your email marketing campaigns.

1. Straying from your brand

2. Getting your image size out of whack

3. Using the wrong file type

4. Ignoring different display options

5. Using too many or too few

6. Not providing a next step

Learn more from Constant Contact.

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