I’ve rounded up 4 of my top picks of articles to help small business owners make the best use of their email marketing platforms.

the anatomy of an email

The Anatomy of an Effective Email

Emma Marketing shares some of their favorites. They offer you email design and content ideas to inspire your next email marketing campaign.

the Welcome email

The Indespensible “Welcome” Email

The welcome email is the first email from a business to the newly added subscriber in their family. It is not only an instant notification of successful subscription but a great chance to connect with the potential customer and understand what they like or dislike. Welcome emails have on average 4x the open rate and 5x the click-through rate of a standard email marketing campaign.

Read more from Wordstream.

brand your email

Top 12 Emails of 2017

You want your messages to look good when they land in the inbox. Because when your emails look good, your business looks good too. And that can lead to more people actually paying attention to your emails, trusting your business, and acting on the messages you send out.

Read more from Constant Contact

make the best use of your email marketing

13 Things to Start, Stop & Keep Doing With Your Email Marketing

Here is a set of guidelines for email marketing for sustainable growth. Learn what strategies you should start implementing, absolutely avoid, and keep up in 2018 and in years ahead.

Read all the details on Hubspot.

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My intent is that you will find the content in these monthly posts both helpful and inspiring.