I’ve rounded up 4 of my top picks of articles to help small business owners use a content calendar to make their digital marketing efforts easier, more strategic, and take less time.

Why We Love Having a Content Calendar (And Why You Will Too)

In its most basic form, a content calendar is a schedule of what you’ll post and when you’ll post it. It can span platforms, so you could use one to plan your social media marketing, email marketing, or both. Think of it this way: Your content calendar is a framework for the ongoing story you want to tell about your business. When you take a holistic view of your social media or email marketing output, you can turn ideas and broad strategies into an actionable plan that can be tweaked as you learn more about what works best.

How And Why You Need To Create A Content Calendar For Your Blog (That You Actually Use)

Wouldn’t it be nice to have a blog that ran like a well-oiled machine?

There would be a plan, a system, and a process from inception to publication without any hiccups or bumps along the way.

And when that happens, everything falls into place and you can focus on growing your blog.

You can get all this – and more – with a content calendar. Let’s look at four ways using one can help you grow your blog.

Read more from Blogging Wizard

4 Reasons Why You Need A Content Calendar

Before you start creating content, sit down and develop a content calendar and plan out your content for all platforms for a month, or at least a couple of weeks at a time. Your content calendar could be really simple, like an Excel spreadsheet or a Google document or a handwritten desk planner, or if you’re tech-savvy it might be a specialized application. If you’re not yet convinced that you need a contact calendar as part of your content marketing strategy, read on and let us persuade you!

Read more from Scrunch

How to Create a Social Media Content Calendar: Tips and Templates

Content calendars are exactly what they sound like: a way to plan and organize upcoming content. There are, of course, different types. An editorial calendar is specifically for planning content assets such as blog posts and videos, while a social media content calendar—the primary focus of this post—is for planning content for social.

This blog post will cover why you should have a social media content calendar for your business and how to create one. We’ll also look at examples and provide you with two free content calendar templates to get you started.

Read more from Hootsuite

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