A recent article in Entrepreneur explains this newest feature available for Facebook marketing. The Page Post feature is designed to allow page administrators to push their message to targeted community members. In a similar manner as with email marketing, users will be given the opportunity to segment their audience to deliver customized content to different groups.
Some Facebook Page admins can now target their posts based on the following criteria:
- Relationship Status
- Interested In
So… now what?
One of the interesting parts about these new features is that now, if you are working with a content management strategy, you could design a continuous stream of posts tailored to different demographics.
This is Great Stuff!
Want to learn more? Here are just a few of the many of detailed articles available online with more information on the Page Post Targeting feature for Facebook.