Susan Finn Online:
Digital Marketing Services
School on Wheels of Massachusetts
The mission of School on Wheels of Massachusetts is to educate children impacted by homelessness by providing academic support and one-on-one mentoring so children can reach their full potential.
I have been responsible for the project management of their updated Joomla website. We developed a plan to coordinate the curation and implementation of ongoing blog content.
I developed a detailed system for this organization to create and maintain their online presence on social media platforms: Facebook, Twitter, Google+, LinkedIn, Pinterest. We were able to foster guest blogger opportunities on sites such as Huffington Post, Patch and other appropriate platforms.
I have worked with SOWMA administration and staff in promoting online engagement with their supporters, followers, and other community members.
We developed and implemented systems to utilize online tools to build up event publicity. We implemented a Constant Contact email newsletter database and content system.
Cheryl Opper, Founder and Executive Director of School on Wheels of Massachusetts had this to say:
“Susan is a great team player that worked well with all of our staff to keep our social media fresh and compelling. She is constantly networking, attending workshops, watching webinars to stay fresh in her field.
While Susan was on our team, she worked hard to make sure our website, Facebook, Blog, and Twitter were up-to-date and engaging.
She is well-liked and respected in the business community and amongst her colleagues.
Susan is one of those people who lights up the room when she walks in. She is a very positive person who brings out the best in everyone she works with.
We loved having her on our team at School on Wheels!”