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Empowering Entrepreneurs

Empowering Entrepreneurs

I’ve rounded up 4 of my top picks of articles to empower entrepreneurs. Read more

By now, you know how much I enjoy using the various digital marketing platforms, tools, and strategies to empower small business owners to take control of their online presence.
Whether consulting on a website redesign, creating e-newsletters, working on a social media strategy, or analyzing insights on the various platforms, what is of topmost priority is ensuring that the client’s brand and message are consistent and that we can clearly convey what differentiates them from all the others. Read more

get found banner - digital marketing workshops

This workshop is designed for the small business owner. You know who you are. You’re the one wearing all of the hats. Your zone of genius shines in the work you do. Your clients are thrilled with your services.

Now, how do you let the world know about the awesomeness of YOU?

Really – that’s what it’s all about – using the online tools that are available to help your potential clients learn more about you. It’s also about creating an online presence in which you are the hands-down resource in your area.

But – how will you manage building, growing, and owning online presence on top of all the other tasks you have as the business owner?

As a fierce advocate for the small business owner – I will supply you with
• Knowledge of ‘behind the scenes’
• Strategies to become a trusted resource (online)
• Tools to save time (Yes!)
• Teamwork tips to AMPLIFY your message.

My promise: You will come away with at least 3 takeaways that will make a real difference in how you view and manage your online presence.

Contact me to schedule a workshop for your office or group.

online presence

This workshop is designed with you in mind. Just when it seems that we’ve figured out things to know about building the online presence of our businesses, there’s something else to learn.

Erin Sweeney Design will be on hand to explain why it is important to not only have a website that will impress your target audience, but one that is functional and allows for easy navigation. It also needs to be optimized so you get the most exposure.

The presentation portion of the workshop will give an easy-to-understand overview of search engine optimization (seo) and how your online activities affect how easy it is for your audience to find you.

We will touch upon website content, social media platforms, online search sites (Google, Bing, Yahoo, etc) and email newsletters – all the many tools that a small business owner can use to “Get Found”.

You may know, I describe myself as a “connector”. I think that I’ve found that sweet spot where I can patiently partner with small business owners to claim and build their online presence.

Bring your questions – Bring your ideas – Bring your curious mind.

Thursday, October 22
9:30-11:30
HarborOne U, Mansfield

There is no charge for this workshop.

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Reserve your seat or send questions to: susan@susanfinnonline.com

Empowering Entrepreneurs

Empowering Entrepreneurs

Here are this month’s picks of helpful articles for empowering entrepreneurs. This month’s choices highlight some habits and strategies for personal success. Read more

Wikipedia tell us that Job Satisfaction has been defined in many different ways. Some believe it is simply how content an individual is with his or her job, in other words, whether or not they like the job or individual aspects or facets of jobs, such as nature of work or supervision.

job satisfaction

Here is a follow-up to a blog I posted last month, Our Many Incarnations, which had been written  in response to an article that reported that the majority of baby boomers have held 10 or more jobs by the time they reach the age 46. I asked folks to take a survey to let us all know about their jobs journey.  I asked about past and present jobs, favorites and least favorites, and job satisfaction.  Here was my response to the participants’ involvement in this survey.

Fascinated! I am incredibly fascinated by the many paths we take in our journeys.

Grateful! I am incredibly grateful that folks were so very generous in sharing their experiences, comments, thoughts and feelings.

Overwhelmed!  I was overwhelmed as to how to make sense of the information in any way as a coherent blog, so I decided to present it in this bulleted list form.

Here is a brief summary of what I learned about our jobs journeys. Read more

In which I answer “What do I think should be improved?”.

As I continue this challenge as a personal journey for self-actualization, I will focus on what I think should be improved in myself from a professional standpoint.  This could be uncomfortable, I suppose.  If I acknowledge that something should be improved, I will have to take ownership of actually improving it.  If I haven’t already addressed it, it’s probably something I didn’t really want to deal with anyway.

Hmmmm.  always improvement needed, in many areas, I suppose.  Which one will I own up to here?

I will go with time-management  My friend, Tamara Myles, has taught me that time-management is actually choice-management. She states that we all have exactly the same amount of time each day.  It’s how we choose to use our time that is the important thing. So, I will have to edit my statement to say that I probably should work on fine-tuning my choice-management.

I think I like to think that I am a wonderful multi-tasker.  Fact is, at the end of the day, I am not always exactly certain that I accomplished as much as I thought I would or should.  On the other hand, free-forming through my day does bring me to some interesting places.  I think it must be my constant quest for knowledge that brings me to so many different sources of information.  That’s probably how I ended up as a social media professional after all.  In addition to wanting to connect people to other people and their services, I want to know everything that’s going on – all of the time.

Again, in keeping with my intent for this exercise, I will set my intention to improving my choice management to result in better time management.  I believe that this will help me to feel in control of the direction that my work will take me.

time management

Thank you, #YourTurnChallengeSeth Godin and Winnie Kao. This challenge has been quite valuable to me so far.  Taking a few minutes each day to review where I am and where I want to be is helping me to set lasting intentions.

In the 10 years that I have been with WBN I have been an artisan, a birthday party entertainer, a multi-level marketer, a quilter, a database manager, a graphic artist, a technical support staff-person, a computer files organizer, an electronic e-newsletter designer, a social media manager, an event planner, a website project manager, and a 6-foot tall monkey mascot.

Women can do that.  

Of course, men can do it, too.

But this piece focuses on women as a reflection of my 10 years of having the great honor to collaborate with an outstanding group of women.  These women work together in a variety of platforms to inspire, educate and motivate each other to be the very best they can be in their personal and professional lives. Read more

start

Start by doing what is necessary, then what’s possible, and suddenly you are doing the impossible.

-Francis of Assisi

do betterI recently shared an article with the members of the Women’s Business Network of SE MA.   In this article, “‘Leaning In’ Isn’t the Answer”, published by the Business Insider, Sabrina Parsons of Palo Alto Software explains that she is not an average CEO.  On occasion, she brings her 3 kids with her to work and encourages her employees to do the same.

In her article, Ms. Parsons opines about the much talked-about book by Sheryl Sandberg, Facebook COO, “Lean In: Women, Work and the Will to Lead” . Although she agrees with Sandberg’s opinion that we need to continue to fight the leadership role gender gap in corporate America, she does not necessarily agree with the contention that women need to play into ‘traditional’ workplace norms – to do all that it takes to move ahead and succeed, often at the expense of their personal lives.

Ms. Parsons acknowledges all of the efforts and gains by the feminist movement of the 70s and 80’s.  She points out, however, that what they worked so hard for may have molded norms that forced women to behave like men in that setting.  Often, they were faced with impossible circumstances of working incredibly long hours, give everything they had, often to the detriment of their personal lives. She states, “I think that driven women always go beyond the call of duty, and certainly working moms know how to work as hard as anyone.”   She goes on to make the point that what needs to change is how and when women work.

Here is the part that really resonated with me – and gives me hope that the future for my daughters in the workplace will, hopefully, be more conducive to a full-life experience than when I started in my career. Ms. Parsons has made it a priority at her company to encourage her employees to do what they may need in order to succeed at work while raising their family.  Children are welcome in the workplace. Parents are allowed to leave to take their kids to the doctor if necessary.  Dads may need to work from home.  Others may need to have freedom to take care of aging parents.  The employees at Palo Alto Software are happier and more productive because of this culture.

I don’t know…..It just seems so very HUMAN.   This is good stuff.

my three words

The three-word concept works best when the words are positive in spirit when they are chosen to help with the huge picture. Setting goals based upon values and motivation. Success from within.

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Don’t ask yourself what the world needs; ask yourself what makes you come alive. And then go and do that. Because what the world needs is people who have come alive.
– Harold Whitman