Do you monitor what people are saying about your industry online? Do you use that information to your benefit?
Social listening (also called media monitoring) is about spending time online and on social platforms to see what’s being said about areas that have to do with your industry.
Follow other businesses that are similar to yours. Keep up with industry-specific hashtags, as well as trending topics to see what people are talking about. Listen to what your own contacts are talking about. Offer helpful advice to challenges they are facing. Then, work these topics in to your marketing strategies.