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social media checklist

Looking for a roadmap?  Where to begin on social media?  Which channels to spend time on?  Which ones to ignore for now?

This checklist (below) from The Whole Brain Group is a great place to begin.

Follow the easy suggestions to create a consistent social media internet marketing presence on multiple channels.

  • Helpful and useful tips for Twitter, LinkedIn, Facebook, Google+, Pinterest, and YouTube.
  • Make sure that you are targeting your own audience.
  • Set smart goals for posting content & updating statuses.
  • Monitor a few strategic metrics.
  • Printable for easy reference!

Use this checklist once you have identified your marketing objectives and your social media strategy. It will help you maintain consistency and branding.

Contact me if you have any questions or would like some help identifying your own strategy.

Stumped at the prospect of using social media marketing to promote your business?

social media checklist

Personal BrandingThis was one of my favorite takeaways from the 10th annual Massachusetts Conference for Women.  The first panel presentation that I attended was entitled “Promote Yourself: The New Rules for Career Success”.  The panel was moderated by Dan Schawbel, author of Promote Yourself: The New Rules For Career

The panel members  were

1. Laura Darrah & Sheila Nazarian, co-founders, she + lo
2. Wendy Duncan, SVP, marketing, Alex and Ani
3. Shirley Leung, business columnist, The Boston Globe
4. Cindy Ratzlaff, social media strategist

The focus of the panel was to point out the very important fact that how people perceive you or your product is vital to success. As we all know, with the internet, social media and the constant pace of 24/7 business, it is more critical than ever that a person or a company brand and promote effectively. Your personal brand, product or service might be the most awesome on the face of this earth, but if customers can’t find the value – the unique value – they are unlikely to engage. This panel was designed to help the attendees promote themselves or their product to create a powerful message so that we would better stand out and succeed in our goals.

Laura Darrah began the session by making a point that what we may think as obvious, but may often get lost.  It is a lot easier to market a brand when you feel confident in the brand.

Shirley Leung, who spends her days writing and sometimes reporting on television, reminded us that in these days of the 2.7 second attention span, it is more important than ever to really hone our message.  She suggested that we watch a bunch of TEDtalks and really observe how the presenters have taken their wealth of information and manage to condense it down to the absolute most important, most salient points in order to get the intended message crystal clear to the listener.

Wendy Duncan’s message resonated loudly and clearly with me when she told us to “Be simple. Be conversational. Tell stories.”  People may or may not remember the facts about you or your product – your blah-blah-blah – But you can be pretty sure that they will remember a story that you have told that touches them.  The stories that people share around their bracelets has been a large part of the success of the Alex and Ani product line. Wendy pointed out that it is so very important to continue to write about the core values of the company or of your self.  Embrace and promote your mission and culture.

Cindy Ratzclaff’s message – the 4 V’s of personal branding –  really hit home with me.

 – Value:
The first question to ask your self is “What is my value?”  Your client wants to know “what’s in it for them?” Clearly identify exactly what you bring to the table

– Visual:
Have a great headshot.  Look straight at the camera and smile.  First impressions are critically important. Most often, someone is going to check you out online before they meet you. You want people to instantly trust you.

– Voice
Everything that you say and do should clearly identify your authentic self, your mission and your culture.

– Variation
This seemed to be the most important point. Identify what your unique variation is. There are probably many people who offer what you do – you must offer your own spin.

Read more

personal branding

Most of the people in my networking circles are solo-preneurs, small business owners. Realizing that a strong online presence will benefit their business, they often ask which social media and networking platforms would be the most benefit to their goals. Although they have just used those exact words, “Social Media Networking”, many remain hesitant, almost […]

In the 10 years that I have been with WBN I have been an artisan, a birthday party entertainer, a multi-level marketer, a quilter, a database manager, a graphic artist, a technical support staff-person, a computer files organizer, an electronic e-newsletter designer, a social media manager, an event planner, a website project manager, and a 6-foot tall monkey mascot.

Women can do that.  

Of course, men can do it, too.

But this piece focuses on women as a reflection of my 10 years of having the great honor to collaborate with an outstanding group of women.  These women work together in a variety of platforms to inspire, educate and motivate each other to be the very best they can be in their personal and professional lives. Read more

On Wednesday, August 27, 2014, Tricia White, VP of Creative Marketing for Fun Enterprises , facilitated a roundtable discussion on Social Media Marketing at HarborOneU, 131 Copeland Drive in Mansfield. This panel was a great opportunity for small business owners to gather their questions about social media marketing and ask some amazing experts to weigh in.

Her panel guests:

1. Erin SweeneyOwner of Erin Sweeney Design. She is a graphic and WordPress website designer. She is experienced in website design and implementation, visual design, business branding, search engine optimization and social networking.
2. Lucille FisherOwner of Sage and Savvy Marketing. Lucille is a marketing strategist who helps businesses improve their social media footprint. She also helps companies work through software programs that can better integrate business processes with marketing.
3. Susan Barron Finn Owner of Susan Finn Online and Founder/Director of the Women’s Business Network. Susan is a social media specialist who works with small businesses to better improve their social media reach as well as data base systems and e-mail marketing. She helps companies improve their brand online.
4. Tammi JacobsenOwner of Tammi Jacobsen. She is a seasoned social media expert who teaches businesses strategies for social media marketing. She is a passionate blogger who works with companies on strategies as well as time management.

Topics covered ranged from branding and web design to social media networks, strategies, tools and search. Small businesses examined their marketing strategies and began to identify pain points. Attendees left the workshop with questions answered and with viable strategies for improvement. Read more

Posing on a bench

The Big Promise
A post this morning by marketing maven, Seth Godin, gave me a double take – at first, I thought that his piece on small promises was meant for us to take note of all the little things we say that we are going to do and make sure to DO THEM. But, then, when I read it again, the following line struck me.

“The big promises of transparency and care, of design and passion, of commitment and stewardship–we ought to be demanding more of this. “

Well of course….. That makes so much sense. This is my goal for all of my clients. My clients are hard-working, honest, giving people who provide meaningful services. They care deeply not only about their clients and customers, but I have found them to care deeply about their employees, as well. We work together, through their online platforms to create a strategy of transparency and care – to publicize their passion for their business and their commitment to their employees. This their big promise to their customers. This is my big promise to my clients.

Thank you for the post, Seth.

Read Seth’s full post.

This is Great Stuff!

Guest post by Jeanne Riley, LMT (*)

renewalA recent focus group explored the topic “Renewing the Passion for Your Business. “

One of the benefits of starting or running your own business is you have the opportunity to do and share what you love.  Your business is something you are drawn to, something you are good at and committed to, something you really enjoy focusing your time and energy on.

Still, starting up a new business is hard work and it can take several years to build up a thriving business.  The stress and workload can be daunting.  Temporary setbacks can be demotivating.  The lag time in profitability can make you question your business plan and sometimes maybe even your sanity.    So how do you maintain the motivation, the commitment and the stamina to keep doing all the things it takes to run your new business?

We consulted many resources and discussed some of the tactics entrepreneurial experts and business coaches advise.  We also found some fun simple exercises to help boost your productivity and creativity.

1) Take care of Yourself First.  If you do not take care of your own health and wellbeing, you will not have the stamina to continue breathing life into your business.  Think of this like putting the oxygen mask on yourself before the kiddos in an airplane.  If you are unconscious so is this business you are trying to nurture.  Serial entrepreneur Jen Groover says making your health a priority can help you maintain the mental clarity you need to stay at the top of your game as an entrepreneur.1  So, remember to eat well, exercise both your body and your mind and find the time and resources to help take care of you.  It’s not a luxury to take care of your SELF.  It is a necessity.

2) Delegate or automate.  Even if you love what you do, there are business requirements that are tedious, repetitive, that you do not like to do, or that you do not have enough expertise to do well yourself.  This may mean taking on an additional expense, but the time saved means you have time to find more ways to increase your profitability.   This also means building a support network.   Scott Gerber, founder and chief executive of Sizzle It! and the Young Entrepreneur Council, says automate the mundane, partner with local business and create a boredom back-up plan to avoid burnout.2  (note from Susan – WBN members may want to follow this up with the upcoming Break-Out Session – “Delegating and Outsourcing” – scheduled for 11/29)

3) Walk away when you need to.  OK, not really.  It’s not that simple, but you need to have boundaries.You need to have enough space in your life to allow for other outlets.  Startup America Partnership Chief Executive Scott Case calls this ‘white space’  and advises 15 to 30 minute breaks to step away and release the pressure.3  We all have days where we need to put in 110% effort, but if you do this constantly you are creating a big deficit.     These other activities feed who you are and help you maintain the creativity you need to find flexible, simple, creative solutions to grow your business.

4) Be larger than life.  Power poses help your body feel good and feel in charge and the physiological effect of simply moving can be significant.  “Posture affects how we think,” says Sian Beilock, cognitive psychologist and author of Choke: What the Secrets of the Brain Reveal About Getting it Right When You Have To (Free Press, 2010). “One of the ways we shape our thoughts is through our physical movements.”4

There are many resources available to help with each of the above points, in fact you do not need to look far since many of the resources can be found right here within our own WBN group.   So thank you for the opportunity to get to know each and every one of you in our monthly meetings and in these smaller breakout groups.  I love what I do and I look forward to working with you and getting to know all of your businesses.

(*) Special Submission by:
Jeanne Riley - Renewal Therapeutic Massage

IJeanne Riley, LMT, CPMT I
Renewal Therapeutic Massage

 

RESOURCES:

1) Video:  How to Maintain the Focus to Run a Business  http://www.entrepreneur.com/video/223167
2) Video:  What’s the Best Way to Stay Motivated?  http://www.entrepreneur.com/video/217835
3) Video:  What’s the Best Way to Beat Startup Stress? http://www.entrepreneur.com/video/220057/playlist/1
4) Article: 3 Postures to Boost Productivity Now,  http://www.entrepreneur.com/blog/223678
more:
5 Ways to Rekindle the Passion for Your Business – Jane Porter – Entrepreneur http://www.entrepreneur.com/article/224379
6 Tips for Staying Super Charged – Grant Cardone http://www.entrepreneur.com/article/224545?fb_ref=fbrec
Six Signs You Need a Break From the Startup Grind – BY Gwen Moran http://www.entrepreneur.com/article/223742
How Google’s Marissa Mayer Prevents Burnout – BY Nadia Goodman http://www.entrepreneur.com/blog/223723
How to Stop Stress in 60 Seconds or Less –Lisa Girard http://www.entrepreneur.com/article/220080
How to Build a Support Network http://www.entrepreneur.com/blog/224730

hear moreFor 8 years we have been encouraging the members of the Women’s Business Network to create, refine, rework their “Elevator Pitch”.  With only 30 seconds to introduce themselves in a network meeting, we wanted to make sure that they had their message clear and ready to go.

The article I read this morning by Seth Godin just made this concept so incredibly clear and meaningful to me.  It’s not a pitch – We are not going for the 30 second sale – We are beginning a story that just needs to be continued.  Seth  says  “The best elevator pitch is true, stunning, brief and it leaves the listener eager (no, desperate) to hear the rest of it.

I love this concept and can’t wait to share it.
There…..I  did.
This is Great Stuff!

Read the whole, short article by Seth.

Just got back from our monthly meeting of the Women’s Business Network of SE MA (WBN)    A curious thing happens every month when I attend these meetings.  In just 2 hours I become re-invigorated and optimistic about the direction my business is taking.  I find I am surrounded by support, encouragement and wisdom.

Our icebreaker question for the ‘casual networking’ portion of the meeting was: “How did you get started in your current work?”  It was fascinating to listen to the different stories in the room.  How many of us started out in one thing – sales, corporate, teaching – and then, life took a turn of one sort or another and led us to where we are now.  And each one who told their story ended it with “And I love what I am doing now!”      A phys-ed teacher turned travel agent has visited places all over the entire world.  A sports psychologist turned special-ed attorney gains satisfaction from helping children receive services they need, the minister – who everyone in her life except herself knew she should be a minister – who now realizes that her ‘call’  – everyone’s ‘call’ is  “the place where your deep gladness and the world’s deep hunger meet.”   Well, I am not sure about the what the world’s deep hunger means….but maybe it’s our own individual world.  Maybe it’s that when each of us is fulfilled by the work we do, we are better able to support our families, friends and co-workers – our individual worlds.

My ‘call’, apparently, is to be a connector.  My friend, Lori, told me that years ago, right after she finished Malcolm Gladwell’s book, The Tipping Point.  She knew before I did that the role of connector should be the path I take bring me satisfaction in my professional life..  Tricia knew it too when she invited me to join her and other tech-savvy women for a ‘think-tank’ to share ideas on how to best utilize social media to grow our business.  It took a while for me to figure it out. YES!  I am a CONNECTOR !

Now, I get to spend my days helping business find their online presence by setting them up with online listings, social media strategies and contact management systems  to help them connect to and stay connected to their clients.

The WBN fulfills my need to connect people to services, resources and other people who will somehow help them in their personal or professional life.   In the hour or so that I’ve been back to my office since getting home from WBN, I have seen two of my members form a new friendship and sharing begin on Facebook.  One member was inspired by another icebreaker question:  “If you could be reincarnated as any person you actually know, who would that be?”  This member was moved to share a blog post about her how her mother’s strength, determination and love influenced her throughout her life.

The WBN has a focus on helping members get to know and support each other on both the personal and a professional levels.  Through initiatives such as the “Icebreaker Series”, “Rotating Lunch”, “Online Advisory Circle” and other “Break-Outs”, we are building platforms and bridges to finding new ways to market, administer and grow our business.

This is Great Stuff.