If you could be any holiday ornament, which would you be? Why?
Seriously – that was the question posted at a recent networking group activity. Read more
It’s the first thing I will tell someone who wants to increase their online presence: “You need to create content!” In my opinion, content on a website is the foundation to every other avenue of online existence. Once the content is there, you can proceed to utilize it in unlimited ways. You will be able to extract the ‘yummy nuggets” to use on Facebook, Pinterest, Google +, LinkedIn, Twitter, and more. Each blog post or website landing page can provide you with any number of posts. Add images and you are well on your way to being able to make the content freely available to your audience.
But – this won’t necessarily make your audience actually read the content. And, you can be very sure they will absolutely not read it if the content is boring, ordinary, too dense. Not only will they not read this content, they will likely avoid clicking through to your content in the future, as well.
A recent article on the Copyblogger, 8 Incredibly Simple Ways to Get More People to Read Your Content, addresses exactly that challenge. In this article, Pamela Wilson empathizes with those of us who spend hours agonizing over every phrase, every word…. working so hard to try to be clever, insightful, snarky, smart. After all of that attention to detail, we do finally publish our article only to find that nobody reads them. We receive no comments, no shares, no applause. Pamela suggests that we could be writing less, but styling our text to make it easier to read.
In this age of the 2.7 second attention span, we need to get our readers to move out of ‘scan’ mode and into ‘read and interact’ mode. We will need to structure our posts to be easily digested by breaking them up in to bite-sized portions. Try constructing your paragraphs with the conclusion stated first, with the supporting comments following. Help your readers decide at which point they will want to get in close to learn more.
Here are some of the design elements outlined in the Copyblogger article: Read more
“Be fearless. Have the courage to take risks. Go where there are no guarantees. It is on that road where your character is truly tested.” ~ Katie Couric
Have I ever mentioned Marcus Sheridan to you?
One day, I was hiking Split Rock Trail at Borderland State Park while listening to one of my favorite podcasts from The Social Media Examiner. This day, Michael Stelzner was interviewing Marcus Sheridan of Rock River Pools and The Sales Lion.
Marcus Sheridan passionately asserts that blogging is essentially about teaching the people about your self and your industry. He says that it is important for your business to be better at teaching than anyone else in the world. All we had to do was to answer every question that our clients had ever asked! We had to have searchable content that answered the exact query that a user might type into Google. Brilliant! Listen to the podcast.
Honestly, I had to stop at the top of one of the trails to email my clients to tell them about this revelation!
Last month, I had the amazing good fortune to sit in on Marcus Sheridan’s presentation at Inbound 2014. The energy in the room was a cross between an evangelistic revival meeting and a rock concert. He had us all drinking the Inbound Marketing Kool-Aid!
The number one question he wanted us to answer on our website?
So I did.
I came directly home and wrote a blog that outlines the many variables which will affect how much social media services cost. Then, I added my own pricing structure on my “what I do” page. The process was strangely liberating.
As you may already realize, I am passionate about helping my connections create their authentic online presence and their personal branding strategy. Helping folks who are in my ‘tribe’, my ‘circles’, my ‘network’, learn about and use the tools available to them ultimately strengthens the reach for all of us.
I am very excited to start offering group social media sessions to be able to teach new skills and resources to local entrepreneurs. Social media, contact relationship management, e-newsletters, website upkeep will be among the topics covered in these group sessions. Learn more.
Where to begin? You have started your own business. You’ve invested in a website to highlight your product or service. You may have even begun to add content to your website to help visitors learn more about your product or service. How will you develop a social media online presence for your personal brand? As […]
Most of the people in my networking circles are solo-preneurs, small business owners. Realizing that a strong online presence will benefit their business, they often ask which social media and networking platforms would be the most benefit to their goals. Although they have just used those exact words, “Social Media Networking”, many remain hesitant, almost […]
My intent is that you will find the content in these monthly newsletters both helpful and inspiring.
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