Gotta love ’em – Vendor Events are a wonderful opportunity to connect with other businesses. If you are displaying your products or services at upcoming vendor events, please – seriously, I mean it – please – make sure that you are making the most of the marketing opportunities that these events truly are for your […]
I’ve rounded up 4 of my top picks of articles to empower entrepreneurs. Read more
I’ve rounded up 4 of my top picks of articles to help small business owners grow their online presence through becoming a resource in their field of expertise. Read more
I’m often asked, “How do we get started working together?”
Of course, depending on where a small business owner is in their development, the answer will be different. What I have noticed is that often, the business owner will benefit from having someone simply sit down with her to review all of her platforms, pointing out the ‘how’, ‘why’, ‘when’ and ‘where’ for each.
I refer to this as putting the foundation under the business owner’s marketing efforts.
Being empowered with knowledge of how it all fits together is the platform for a strong, effective digital presence.
But – Here’s the one thing I know for sure – You simply can not do it all at one time. Read more
I don’t have all the answers – but I do have some of the answers.
Here is this month’s installment of:
“Ask Me Another – Your Digital Marketing Questions Answered”
Question: Do I Really Have to Be on Every Social Network?
Answer: Yikes! No!
Although you might think it’d be great to increase your visibility by jumping on every available social network, seriously – it’s just too much to take on! Instead of creating accounts just for the sake having a profile, get strategic with the networks you choose.
How do I figure out which social networks to become active on?
I’ve rounded up 5 of my top picks of articles to help small business owners grow their online presence through becoming a resource in their field of expertise. Read more
I’ve rounded up 5 of my top picks of articles to empower entrepreneurs. Read more
Seriously, Rebeca has every reason you can possibly think of to be a miserable wretch. I won’t go into the details, but just understand, that having sustained a spinal cord injury and brain trauma almost 18 years ago, she is not the healthy, active grandma we’d both anticipated she’d be at this point in both our lives. Read more
I am often asked (usually by men), “Why a women-only networking group?”
In my mind, I am thinking – “If you have to ask, you just don’t understand”
I’ve been involved in women’s business networking for over 12 years now. I have found it to be profoundly helpful in so many ways. I’ve fostered real and lasting relationships on both personal and professional levels. These relationships have brought tangible value to my personal and professional growth. It has been my experience that when women network professionally, they tote along their personal selves as well.
We simply are able to get to the “Know-Like-Trust” factor that much faster.
I’ve rounded up 5 of my top picks of articles to help small business owners grow their online presence. Read more
By now, you know how much I enjoy using the various digital marketing platforms, tools, and strategies to empower small business owners to take control of their online presence.
Whether consulting on a website redesign, creating e-newsletters, working on a social media strategy, or analyzing insights on the various platforms, what is of topmost priority is ensuring that the client’s brand and message are consistent and that we can clearly convey what differentiates them from all the others. Read more
If you and I have spoken recently – and I went on one of my “make sure your website has_______.” (fill in the blank) riffs – I probably brought up “Calls-to-Action” – and I probably brought that up alot!
But Susan, What is the “Call-to-Action” of which you speak?
A Call-to-Action (CTA) is an image or line of text that prompts your visitors, leads, and customers to take action, such as “Sign-up Now”, or “Request a Quote”. The CTA is your final instruction to your reader. Literally, it is a “Call” to take an “Action” The action you want people to take could be anything: download an e-book, sign up for a webinar, get a coupon, attend an event, etc. A CTA can be placed anywhere in your marketing — on your website, in an e-book, in an email, or even at the end of a blog post.
My intent is that you will find the content in these monthly newsletters both helpful and inspiring.
This 20-minute free discovery call is a way for you to get to know me better and get your questions answered.
Email Susan Finn at firstname.lastname@example.org