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ask me about digital marketing

If you and I have spoken recently – and I went on one of my “make sure your website has_______.” (fill in the blank) riffs – I probably brought up “Calls-to-Action” – and I probably brought that up alot!

But Susan, What is the “Call-to-Action” of which you speak?

A Call-to-Action (CTA) is an image or line of text that prompts your visitors, leads, and customers to take action, such as “Sign-up Now”, or “Request a Quote”. The CTA is your final instruction to your reader. Literally, it is a “Call” to take an “Action”   The action you want people to take could be anything: download an e-book, sign up for a webinar, get a coupon, attend an event, etc. A CTA can be placed anywhere in your marketing — on your website, in an e-book, in an email, or even at the end of a blog post.

what is a call to action

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ask me about digital marketing

As a digital marketing strategist, my focus is on empowering small business owners and independent professionals with an arsenal of tips, tools, resources and strategies that enable them to connect and engage with their targeted audience in meaningful ways. I consider myself a loyal partner, a patient teacher, and a fierce advocate for my clients.

So, for instance, this month I had the pleasure (seriously, I love this stuff) of performing website and online platform reviews for a number of clients. I went through each and every page of their website, searched for them on Google, and examined their social media platforms. The clients received a 3-5 page report of everything I found (the good, the bad, and in a few cases, the ugly). 

website and online platform review services

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How’s Your Online Presence?

read about increasing online presence

Each month, I curate a selection of great articles by some of my absolute favorite authors on this topic. This month’s picks:

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what's your superpower

Growing up, I just loved comic books.  I read Batman, Superman, Lost in Space, Hulk, Captain Marvel. And then, there were the tv characters. Every week I would tune in to watch Adam West as Batman. Of course, I was fascinated by Julie Newmar as Catwoman, Yvonne Craig as Batgirl , and Lynda Carter as Wonderwoman, as I strived to try to figure out where I would fit in when it was time to save the world. Pippi Longstocking’s adventurous spirit fascinated me and I read every one of the Nancy Drew Mysteries books. Just imagine what a young girl could accomplish with focus, determination, spirit and – maybe, just one superpower.

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I just read a fantastic post on Inc.com, which tells us that structuring your presentation as a story makes you sound brilliant.  This is interesting to me, because I just love bullet points.  I usually post my content with lots of bullets in order to keep my ideas in some sort of order.

Well, I actually do have a story to tell about email marketing /newsletters.  I suppose it will be more interesting as a story, so here goes:

Let me tell you a story about two small businesses.

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Seriously, in your experience, does anyone really actually look forward to receiving email newsletters?  Probably most people do not. ( Well, I sometimes do because I love to see what my clients and networks are up to. ) But, don’t despair.  Armed with a supply of knowledge, tips and tools, you can keep your own email newsletters from becoming cyber-trash.

email-marketing

It’s been reported that over 42% of subscribers are more likely to purchase or use services from a company after they’ve subscribed to their emails. Also, email newsletters are a great touch-point to remind your contacts about your mere existence! There’s no real downside to sending out newsletters.  BUT – be sure that when you do, that you use common sense, be careful with your language and avoid being spammy.  Even this alone should help keep your subscription results positive.

This month, I have collected some of my favorite articles on the topic of email marketing. I hope that you will find them a useful resource for your business.

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email marketingAs I mentioned in another recent blog article, Email marketing can be a very key activity for many small businesses. An Email newsletter effectively packages up the best content generated by the business into an easily-digestible, relevant and useful resource for their audience. Often, an email newsletter may be the company’s main mode of engaging customers, building loyalty and driving sales. There’s no special skills needed to create an email newsletter, but email marketing the right way does require basic know-how.

Here are 10 small business marketing tips to help you create an effective email newsletter to help build your business.

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read about increasing online presence

Here are this month’s pick of 4 helpful articles to help you learn more about increasing the online presence of your business.

1. The Art of Social Media: LinkedIn Edition

art-of-social-media“LinkedIn is the unsung hero of social-media platforms because it added social features long after places such as Facebook, Twitter, and Google+. ” Guy Kawasaki shares his best tips tapping the social-media power of LinkedIn.
Find this article on SlideShare.

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create content that is useful, engaging, easy to digest

I’m sure you’ve heard it over and over again. You absolutely must create content for your platforms.

Are you clear as to why that’s important? The main mission of content marketing is to reach and engage with your audience while also building trust. When performed consistently, content marketing makes it that much more likely that when your audience is, indeed, ready to buy or hire a service, they will consider you.  You will be top of mind and trusted.

create content that is useful, engaging, easy to digestToday’s audiences are more savvy and they are absolutely more demanding.  None of us will settle for the same-old-same-old. It’s up to us to create content that is useful, engaging, easy to digest and easy to access. If we don’t offer up information that folks will actually read and find useful, it’s likely they’ll just head somewhere else.

I know – I hear it every day – “I just don’t have time to come up with something all the time!”
I wonder if it will surprise you to know that some of the best content marketers not only create their own great content, but they’ll often beef it up with a percentage of curated content.
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ideas for blogs
Stuck ?

Can’t think of anything to blog about?

Try some of these Free Content Tools to help you get your writing engine revving:

  • Hubspot Blog Topic Generator: Fill in the three fields shown with topics you are considering writing about. The blog topic generator will provide a week’s worth of blog titles within seconds.
  • Tweak Your Biz Title Generator: Fill in the field with your topic. This tool will generate a bunch of great titles for to use for your articles and blog posts.
  • Portent: Go ahead and suggest a subject. This tool will generate a number ideas for use as social content. Use the idea generator to write blog posts, create memes or develop videos.
  • PostCreator: PostCreator enables you to upload images, insert messages and add a logo to make more engaging branded content. And you don’t need to be a design pro to use it. PostCreator will generate a branded image you can use on your social networks. There’s a free basic plan available.
  • National Day Calendar: Great creative opportunities here. Check the calendar for upcoming National Day celebrations or  you can even sign up for the newsletter to receive National Day notices via email so you never miss out.

Need to brainstorm?  That’s my favorite.  Call me for a complimentary 10 minute brainstorming blog ideas session – We will identify a minimum of 5 blog articles for you to whip up.

I know you can do it…. (I’d love to be on your journey with you)

get found banner - digital marketing workshops

This workshop is designed for the small business owner. You know who you are. You’re the one wearing all of the hats. Your zone of genius shines in the work you do. Your clients are thrilled with your services.

Now, how do you let the world know about the awesomeness of YOU?

Really – that’s what it’s all about – using the online tools that are available to help your potential clients learn more about you. It’s also about creating an online presence in which you are the hands-down resource in your area.

But – how will you manage building, growing, and owning online presence on top of all the other tasks you have as the business owner?

As a fierce advocate for the small business owner – I will supply you with
• Knowledge of ‘behind the scenes’
• Strategies to become a trusted resource (online)
• Tools to save time (Yes!)
• Teamwork tips to AMPLIFY your message.

My promise: You will come away with at least 3 takeaways that will make a real difference in how you view and manage your online presence.

Contact me to schedule a workshop for your office or group.

are you listening to your audience?

Do you monitor what people are saying about your industry online? Do you use that information to your benefit?

are you listening to your audience?

Social listening (also called media monitoring) is about spending time online and on social platforms to see what’s being said about areas that have to do with your industry.

Follow other businesses that are similar to yours. Keep up with industry-specific hashtags, as well as trending topics to see what people are talking about. Listen to what your own contacts are talking about. Offer helpful advice to challenges they are facing. Then, work these topics in to your marketing strategies.

Here’s an example of someone who mastered social listening:

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