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banned

This is from a recent article on Hubspot :

Did you know, there are actually some rules and regulations that go along with participating in social media?

It’s not a perfect system the social networks have worked out, but it’s important for marketers to know — because believe it or not, lots of marketers are breaking these rules and don’t even know it.

This post in Hubspot’s blog reviews the policies the most popular social networks have set up that  you should be aware of. Hubspot has put them in plain English, too, devoid of confusing and boring legal babble. If you’re accidentally breaking any of these rules, at least now you can put the kibosh on your illicit activities before it’s too late!

Read more: Hubspot’s 40 Ways to Get Banned.

trustIt’s so exciting to find an online resource where I can just keep learning more and more each time I visit their website.  It’s funny, I follow the Social Media Examiner with Michael Stelzner.  It’s a great website/blog/resource for folks in business, but at first, I wasn’t sure that I would be able to  take the site seriously.  It has a cutesy cartoon safari-guy logo, lots of info-graphics and just a bunch of busy-ness happening on the site.  But all of that aside, it really does have content that I find I am consistently referring to.

Today, I stumbled upon the entry entitled, “Establishing Trust: How to Build Relationships with Social Media“.  This is a very comprehensive entry on just that – establishing trust with in your cyber-reach.

Topics include:

  • How social media has changed over time
  • Good email marketing vs bad email marketing
  • It’s not the platforms that fail, it’s the community – and thus, how to make your social media audiences count
  • How to establish your cyber-reach
  • How to gain trust online –  That’s the nugget I liked the most.  They say that the formula for gaining trust is:
    • Be helpful
    • Do something for the other person
    • Ask for nothing in return
Michael Stelzner’s conversation with the ever-compelling Chris Brogan is very informative and easy to listen to.   I guess that’s the point of it all, isn’t it.

To learn more, visit the Social Media Examiner Website, and by all means, check out Chris Brogan’s website, as well.

5 habits

An article recently published by Anton Koekemoer on Memeburn.com outlines his views on the 5 habits one should adopt to be effective on social media.

He lists these habits as:

1: Start the day with a cup of social media –
 What are you reading with your morning cup o’ ?  Consider reading digital content to find good stuff to share with your audience.  Having another cup o’ later in the morning?  Share more info.

2: How do you look at the information that passes by you each day? – Filter your input and consider what would make good content in your social media avenues.  Keep notes and refer back to them, or better yet – Tweet, Post or update right away.

3. Blogging on weekends – or whenever you have free blocks of time. (pre-schedule blogs out in to the future)  Blogging is one of the best ways of getting found online.
.” A blog can increase your credibility, build awareness, improve your organic SEO rankings, and it’s a powerful communication channel that you can use to engage with your target audience.”  However, it can be time-consuming. Refer to  Koekemoer‘s article for a few good tips on getting it done!

4: Small updates – when it suits you…..

5: Take it with you –  With smartphones and tablets you might use your social media platforms where you are, when you are thinking of it.  Engage, respond, share.

Koekemoer summarizes with this: to have “…..social media in your everyday life it’s important that you stay consistent with your updates and connect with your target audience to increase your visibility on the social web. By using social media on a daily basis, posting updates when you have a break, blogging over the weekend, and by looking at the world from a different perspective, it will help you get your business on the social web.”

This is Good Stuff!

This content just could not be said more simply or clearly than in the article I read today in The Network for Good.

donate

  1. Make it clear. Don’t make supporters guess what you want them to do –make it crystal clear with a short and specific call to action. Honor your audience and respect their time by getting straight to the point and addressing what they care about.
  2.  Make it easy. Remove obstacles like too many steps or seemingly huge commitments. It’s easy to say no to something hard, but it’s hard to say no to something easy!
  3.  Make it matter. Show what specific and tangible result will come from a donation — for the donor and for your programs. People give because they want to do something good, so give assurances that good things will happen due to their donations.

There are more great points on this, and other issues for non-profits on The Network for Good website.

Honestly, I am not sure what to make of this information.

A recent article in Social Media Demand puts forward the question of organic Facebook views vs. paid views.  The author, Carolyn Martin,  puts forward that in the past, her organization measured an organic reach of approximately 20 percent.   Recently, they are measuring a reach of only about 10 percent of their fan base per post.

FB promoted posts

The company examined more of their best practices, along with tweaking their content and did find that by using the “promote post” feature, along with compelling content, they were able to reach significantly more of their followers.   Ms. Martin comes to the conclusion that “in order to shine and be seen on the newsfeed, a post from a page needs to be popular, which is defined as being shared, liked or interesting.”

I can appreciate the point that she makes about companies who have pages that just don’t get interactions such as ‘shares’ or ‘likes’. These companies may still have great content to share with their followers, but do not elicit engagement.

I will be curious to see what other social media managers notice with their accounts. This will be a subject that will be interesting to follow.

Email marketing helps us create attractive email communications with a professional appearance.  It allows us to stay in touch and help build strong  relationships with customers.  In many ways it is better and much more effective than regular email.

1: Send personalized emails to as many contacts at one time as you would like:     Email providers such as Gmail, Yahoo and others may restrict how many emails we can send out at one time.  Most services do not have the capability of personalizing individual emails.  ( I know its automated, but I do still enjoy when the email I open starts with “Hi Susan” )

2: Boost customer communication:   Email newsletters are fast, inexpensive and attractive.  You can send them more regularly than paper ones.  Third party email marketing puts you in in-boxes more accurately than regular email. You will be able to avoid spam filters so that your message is seen by more people, allowing you to stay top-of-mind with folks who enjoy hearing from you.

3: Get more referrals, more easily.  Third party providers make it easy to forward your emails to other people. This way, your engaged customers get to give their friends a risk-free introduction to your organization.  Then it’s easy for those new friends to sign up for your mailing list from a button on your website.  With regular and meaningful communications from you, these new prospects become your new loyal customers.

4: Track your open and click-through rates:   I love this part.  You get to see who opened your emails and who shared them with their friends and colleagues. I get a kick out of checking out who clicked which links in the emails.  That part helps me to understand what folks are really interested in reading about.  It helps me to tailor my content in order to get the best response.

5. Easy database management.  Most third-party email services offer tools to help you easily manage your contact database.  Their service automatically process opt-ins and opt-outs.  Your list can easily be segmented to allow for more targeted marketing.

Email is the lowest cost way to stay top-of-mind with clients, prospects and candidates.  Besides being cost-effective, it delivers immediate response and is highly trackable.

I have had experience with a number of email service providers: MailChimp, Constant Contact, iContact, Swiftpage.  Each has its pros and cons.  Which one to use?  Well, that’s a topic for another day.

If you are ready to get all of those business cards out of the boxes, drawers or Rolodex files and into an easy-to-use contact management system to send targeted emails, I will be happy to help !    Email ME !

This is Great Stuff!

Read more articles about Email Marketing.

making online connectionsView past issues of “Making Connections”

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constant contact email marketing  Let Me Help You Build Your Email Marketing

I think LinkedIn company pages are fantastic.  But now, they’re even better.

linkedin logo

Recently, LinkedIn Company Pages got a makeover – and I love it!   The pages still have basically the same functionality, but the look and feel of the pages has changed and, in my humble opinion, got way, way better.

Company Updates and the Products/Services sections of the page are more predominant. The Products/Services tab is my favorite tab in all of LinkedIn.  I just love how you can break down the elements of a company and add details, photos and videos. I think it is a great way for someone to grab a more in-depth understanding of your company.  This is a great place for your LinkedIn contacts to leave their recommendations, as well.  Haven’t set up your LinkedIn Company Page yet?  This Hubspot article may help.

Did you know?  LinkedIn now allows you to target the followers who you would like to see your company updates.  Read more about targeted updates

The new cover image that highlights your company/brand at the top of the page is another great opportunity to push out your company’s brand image and, perhaps, a message.

LinkedIn describes itself as ” the world’s largest professional network with over 175 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.” 

 This is Great Stuff!

Check it out….and remember to Link In with me while you’re at it.

 

A recent article in Entrepreneur explains this newest feature available for Facebook marketing.  The Page Post feature is designed to allow page administrators to push their message to targeted community members. In a similar manner as with email marketing, users will be given the opportunity to segment their audience to deliver customized content to different groups.

Some Facebook Page admins can now target their posts based on the following criteria:

  • Gender
  • Relationship Status
  • Education
  • Interested In
  • Age
  • Location
  • Language

So… now what?

One of the interesting parts about these new features is that now, if you are working with a content management strategy, you could design a continuous stream of posts tailored to different demographics.

This is Great Stuff!

Want to learn more?  Here are just a few of the many of detailed articles available online with more information on the Page Post Targeting feature for Facebook.

 

One thing I have learned is that I always have more to learn.

And.. I love to learn new stuff.    I think that may be why I am so drawn to social media, blogging, and other online avenues.  There is ALWAYS more to learn !

HarborOne U in Mansfield has a very impressive autumn calendar of free workshops, seminars and classes for a wide variety of business and personal learning opportunities.
Topics include:

I am pretty excited about sitting in on many of these…. to keep learning new things, while being reminded of fun stuff I may have not been using lately. Let me know if you attend any of the HarborOneU classes, I would love to share notes.

I am always excited to bring new material and insights to my clients.

Stay tuned….I’ll fill you in on what I learn….

Peace,
Susan