Winter Holiday Email Marketing

holiday email marketing guide

$39 includes recorded Tutorial
and – Downloadable Holiday Marketing Guide
and – Planning Worksheets and Templates

Consumer spending is higher in the holidays than any other time of year – shouldn’t they be spending with you? Do not miss out on your piece of the holiday pie!

Let us show you how to influence your potential customers’ purchases by making an offer they can’t resist.

Email is actually one of the best ways to reach people before and during the holidays. It gives you the ability to influence where your customers are spending money.

If you’re not doing email marketing during the holiday season, you’re missing out on your piece of the pie.

✓ Select just the right offer
✓ Create a quick and effective promo plan
✓ Design an offer that stands out
✓ Reach new customers
✓ Keep the holiday momentum going through the new year

Here’s what we’ll cover:

❅ How to Prepare Your Marketing for the Holidays
❅ How to Execute Your Holiday Plan
❅ How to Prepare for Ongoing Success After the Holidays

Plus:  Holiday Planning Worksheet and Calendar Templates:

❅ Set Your Goals
❅ Understand Your Audience
❅ Understand Your Value
❅ Create Your Offer

WiseHer Business Acceleration Summit

wiseher business acceleration summit

Break Through to the Next Level in Your Business or Career

The Business and Career Acceleration summit brings together 40+ coaches, marketers, sales pros, social media gurus and funding experts over 5 DAYS to help get you from where you are to where you want to be!

I am honored to be presenting “Digital Marketing without the ICK” on Tuesday, December 10 at 10 AM.

Right now, someone is looking for exactly the solution you provide. Marketing, then, can be an act of love – to offer those who are searching for you an easy way to find you. If you are seen – you can change someone’s world. Let’s talk about the 5 things you can do to show up with consistency and ease to grow your business within your integrity.

Can’t make the live sessions?  No worries.  Register Now and receive the recordings.

Inspiration, Insights, & Direction

conversations with heart-centered entrepreneurs

Most Thursdays, I have the honor of joining in conversation with an amazing, inspirational, smart, enthusiastic heart-centered entrepreneur.

Jim Rohn says, “The people you spend time with shape who you are. They determine what conversations dominate your attention”

We learn from watching those around us.  If that’s the case, then you might as well surround yourself with excellence. Find the people who elevate you. Choose the events that inspire you. Embrace the habits that improve you. Ever notice how hanging out with a positive, upbeat person can lift your mood? I did.

And that’s exactly why I started the “Rise Above Noise” Interview series. This is a unique opportunity for me to learn more about so many interesting topics. And….even better….I get to share them with you.

Some past topics:

  • Being Powerfully Productive
  • Your Superpowers- Your Business
  • Scale to Grow Your Business
  • Leading with Heart
  • Your KickAss Business

View past conversations

Live Q and A – Digital Marketing

Most Thursdays
10 AM EST

You’ve got questions.

You want to save time, protect your energy, reach the right audience.

I’ll be your digital marketing guide.

Submit your question: bit.ly/sfoqanda or ask your question live. Can’t join on Thursdays at 10 AM? No worries! Submit your question: bit.ly/sfoqanda and I’ll answer it during the Live session.

Join the Facebook Live on the Rise Above Noise Facebook Group OR Join the Zoom session: https://zoom.us/j/509293509

Successful Email Marketing Builder

RECORDING AVAILABLE.

Or bring this as a workshop to your group

Contact Susan

Email marketing is still one of the most powerful forms of driving sales, building relationships and staying connected to your customers.

If you log into your email software and become so overwhelmed with all of the technical mumbo-jumbo that you hastily send a “newsletter update” just to check off the box
       … I’m here to tell you – there is so much more!  

If you are worried that your emails will “bother” people and they’ll hate you
      … I can show you how to choose content that is just perfectly consumable, usable, and appreciable for your audience.

If you started with all of this but well, get side-tracked and lack consistency
       …I’ve got a plan for that!

You already know the things you should be doing to make the most of your email marketing software.
Isn’t it time to lean in, and let someone show you HOW?

This stackable program is delivered in 3 parts over 30 days! I have developed these sessions to take you out from the fear and into a world that will make your life easier and your business sing with less effort and better results.

  • Nurturing your Prospect List with Email Automation
  • How to Create More Personalized Emails for Better Results
  • Winter Holiday Email Marketing

Nurture your Prospect List with Email Automation

RECORDING AVAILABLE.

Or bring this as a workshop to your group

Contact Susan

Learn to ‘Nurture’ your prospect list from exploration to purchase using email automation strategies. You’re going to learn the difference between automated messages and automated campaigns. You can determine where autoresponders will help you create better marketing communications. You’ll gain an understanding of key actions that trigger emails to be sent, identify what steps to take to design effective automated campaigns, and design the “evergreen content” that works best for your audiences. (You’re going to love the ‘evergreen’ – I promise!)

Don’t worry about anything.  I’ll be sure to cover dos and don’ts. I’ll offer you a sample automated calendar. We’ll take a look at some real case studies of success with automated campaigns.

The hour you spend here will save you hours and hours in the future while equipping you to attract and engage more clients so your business grows consistently.

✓ Understanding Segments/Tags and Triggers
✓ Celebrate Birthdays and Anniversaries
✓ Automation: Which, when and why
✓ Calendar set up

I encourage you to join live for a real-time student experience.  However, if you aren’t able to join us live – no worries. You will receive each recording you sign up for within 24 hours of the webinar.

Create More Personalized Emails for Better Results

RECORDING AVAILABLE.

Or bring this as a workshop to your group

Contact Susan

As a small business, you have an advantage over larger businesses.

You see and interact with your customers on a daily basis. These relationships with your customers, clients, or members allow you to create more personalized email marketing efforts that get great results.

Personalization goes beyond just adding their name to your emails. It’s important to create tailored experiences both online and offline that make your customers or clients feel special. Plus, email will allow you to gather even more data and automate these great experiences.

Take your personalization strategy up a notch by sending information you know your subscribers are interested in. When you send relevant content to your contacts, they’re more likely to take action, therefore helping you to reach your goals

✓ Build better relationships
✓ Increase sales
✓ Improve customer experience
✓ Gain repeat business

I encourage you to join live for a real-time student experience.  However, if you aren’t able to join us live – no worries. You will receive each recording you sign up for within 24 hours of the webinar.

New circle forming.
Contact me to reserve your spot.

AUTHENTIC ACTION AND GENUINE CONNECTION:
ACCOUNTABILITY AND MASTERMIND CIRCLES

Website Content, Social Media Strategies, Email Marketing, & Analytics For Your Heart-Centered Business

This program is for heart-centered business owners who are committed to attracting and retaining clients through integrity, consistency, support, and accountability systems.

I am passionate about helping you learn about the tools, tips, and strategies that will save you time, align with your core values to create your authentic online presence to will attract more of your ideal clients and make more money.

I am incredibly excited to be able to offer an affordable option to those of you who are interested in having personalized digital marketing coaching and accountability without the one-on-one consultation fees.

We will take this time to explore your own business, how it relates to your audience, and how you can use your own passions and interests to build your personal and professional brand. Your virtual board of directors will keep you accountable while offering valuable feedback.

What participants are saying:

“I have much more quiet time in my day, not feeling frantic because I have systems in place and chunk marketing activities together. I’m not getting sucked into FB when I want to post in groups because I have a plan in place. I have a better understanding of what to focus on and improve for my messaging.”

Devon Grilly, Coach on Fire
November 2018

“Staying focused, keeping a list of the 3 priorities of the day, perfection is not necessary. Keep moving forward. And of course email marketing!”

Jodie Rosen, Pages 2 Remember
November 2018

Level 2: AUTHENTIC ACTION AND GENUINE CONNECTION ::
ACCOUNTABILITY AND MASTERMIND  GROWTH CIRCLE

Website Content, Social Media Strategies, Email Marketing, & Analytics For Your Business

This program is for heart-centered business owners who are committed to attracting and retaining clients through consistency, support, and accountability systems.

This program is for you if you have your digital marketing programs firmly established and are now seeking guidance, community, and accountability toward using your time more effectively. You are ready to stay focused on goals, strategies, and track the results of these efforts within a container of guidance and support from other professionals.

We will take this time to explore your own business, how it relates to your audience, and how you can use your own passions and interests to build your personal and professional brand.

digital marketing with integrity

Bring this workshop to your studio.

Digital Marketing to Grow Your Personal Brand…..Without the Ick

Are you struggling to grow your business & create a strategic online presence that is authentic to your voice and values?

If you are a yogi, an energy healer, a light worker, a creative…..
You are a Business Owner.

Right now, someone is looking for exactly the solution you provide.

Marketing, then, can be an act of love – to offer those who are searching for you an easy way to find you.

Invest in yourself and your business with this 2-hour workshop designed to give you the skills to be strategic in digital marketing. Learn how to grow your brand through digital platforms such as websites, social media, email marketing, and online groups.

With the knowledge and tools gained from this workshop, you will not only save valuable time by reducing repetition but you’ll also efficiently utilize the digital marketing tools that are available to you. Learn from an expert who has dedicated her professional life to helping other self-employed, sole practitioners, and small business owners with digital marketing education, coaching and support services.

Participants in this workshop will leave with an actionable plan to:
• Create content on their sites that answers the questions people are asking about their product or service which will establish themselves as a thought leader in their area
• Use their digital time wisely
• Utilize their content in a number of unique and creative ways to further differentiate their message
• Make the most of their communities/collaborations to amplify their message.
• Measure the results of their actions!

NEW DATE TBD

Zoom Video Conference

$20
Limited to 10 participants

Now – when you share a quote or a tip, you will share it with your own branding.

This casual, interactive workshop will go over the basics of Canva to help you create branded images to share on a variety of digital platforms for a variety of reasons and strategies.
Use your own colors, logo, font.

This workshop will be held on Zoom video conference. You will be creating your own branded images during the workshop.

By the end of this workshop, you will have created your own branded template for social media posts.

Register early. I will send you a few things to do before we meet to make sure you can jump right in.

using testimonials in your digital marketing

The Power of Testimonials
Free – Rise Above Noise Weekly Spotlight and Q&A

If you wanted to know about a service or product…… Whose opinion would YOU listen to- the business owner, or the opinions of satisfied customers??

When your sales message comes from a genuinely satisfied customer, prospects view that as far more credible and persuasive.

Join me for this “Rise Above Noise” episode where I’ll discuss:
~ How to collect testimonials.
~ How to leverage testimonials in your content.

Bring your questions.

Get on the list to be informed when this runs again. 

TBD

Power of the Inbox - email marketing strategies and tips workshop

Schedule this event for your group

The Power of the InBox: Tips and Tricks for Successful Email Marketing.

What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do?

This workshop takes you step-by-step through the keys to effective email marketing:

-What it really is (and isn’t)
-What it can do for your business

And the five easy steps you must take to harness the power of the inbox!

1. Grow a healthy list
2. Create great content
3. Customize a beautiful, mobile-friendly template that matches your brand
4. How to get your emails opened
5.** Tracking your results **

From revealing why regular email doesn’t work to insider tips and techniques like automated list building tools and the design elements that work (and those that don’t!), this workshop will give you the keys to the most effective marketing you can do: email marketing.

A clear mission statement means a clear direction which leads to easy decision making in business and marketing

Create a Mission Statement That Doesn’t Suck and Actually Helps You Make Decisions In Your Business

As Greg McKeown says in “Essentialism- The Disciplined Pursuit of Less: A good mission statement is “both inspirational & concrete, both meaningful & measurable…(It) is one decision that settles 1,000 later decisions.”

A clear mission means a clear direction, which leads to easy decision making.

All Your Marketing is Rooted in Your MISSION.

Join me and Devon Grilly, Coach on Fire as we discuss how to MAKE DECISIONS THAT SUPPORT OUR PATH.  With a greater awareness of our beliefs and loves, we can reframe our actions. A clear mission statement will allow us to align actions with purpose.

Devon will guide us to create a BLAZE your PATH™ filter for all your decisions.

We will spend time during this workshop coaching, brainstorming, and writing. You will leave this session with the clarity of your core values and a mission statement that will give you focus and direction for your business marketing messages.

rise above the noise digital marketing workshop

Upcoming sessions to be announced.

Contact me for more information.

Rise Above The Noise

It’s just so noisy out there!
How can a small business owner “Rise Above the Noise”?

Seriously, how do you garner your unique talents, skills, voice to differentiate from all the static?

We have all heard that great content can be key to your success. This is certainly true. Equally important is utilizing your “tribes,” your “collaboratives,” your “people” to exponentially increase your reach.

We will discuss the incredibly simple, yet profound, philosophy of listening to the questions your customers have been asking you and creating detailed, informative, and nonbiased articles centered around answering those questions as honestly and completely as possible.

Let’s gather for a discussion that will include various methods to utilize your aligned contacts not only to help create great content but to help grow your brand through digital platforms.

Viewing actual brand analytics and insights, we will view real-time results of strategic digital collaborations.

Participants in this workshop will leave with an actionable plan to:
• Create content on their site that answers the questions people are asking about their product or service which will establish themselves as a thought leader in their area
• Utilize their content in a number of unique ways to further differentiate their message.
• Utilize their communities/collaborations to amplify their message.
• Measure the results of their actions!

Contact me to learn more or to bring this program to your organization

Fill The Seats At Your Next Event

(Contact me to bring this program to your group)

Join me for an interactive workshop to learn how to pack the house at your next live workshop or event.

Workshops and Events can increase profits and sales, build your brand, and spread awareness about your company and what you do. Your event will help establish connections between you and your customers or community.

It’s important to your business and (even if they don’t know it yet) to your customers.

But, as we all know too well, empty chairs can be a real bummer.

At this workshop, we’ll discuss 6 strategies to ensure that your workshops meet your expectations for attendance.

Strategies we discuss will include social media, email marketing, print collateral, press releases, and real-time, in-person interactions. (yup – that’s right – old-school).