Devon will guide us to create a BLAZE your PATH™ filter for all your decisions.
We will spend time during this workshop coaching, brainstorming, and writing. You will leave this session with the clarity of your core values and a mission statement that will give you focus and direction for your business marketing messages.
We will discuss the incredibly simple, yet profound, philosophy of listening to the questions your customers have been asking you and creating detailed, informative, and nonbiased articles centered around answering those questions as honestly and completely as possible.
Let’s gather for a discussion that will include various methods to utilize your aligned contacts not only to help create great content but to help grow your brand through digital platforms.
Viewing actual brand analytics and insights, we will view real-time results of strategic digital collaborations.
Participants in this workshop will leave with an actionable plan to:
• Create content on their site that answers the questions people are asking about their product or service which will establish themselves as a thought leader in their area
• Utilize their content in a number of unique ways to further differentiate their message.
• Utilize their communities/
• Measure the results of their actions!
But, as we all know too well, empty chairs can be a real bummer.
At this workshop, we’ll discuss 6 strategies to ensure that your workshops meet your expectations for attendance.
Strategies we discuss will include social media, email marketing, print collateral, press releases, and real-time, in-person interactions. (yup – that’s right – old-school).