When it comes to email marketing, design can be an integral element in your relationship with your customers.
Did you know that two-thirds of people would rather read something beautifully designed than something plain? But even more importantly, 80% will delete an email immediately if it doesn’t look good on mobile.
So – Now you know!
It’s widely known that a well-designed email can seriously increase your subscriber engagement –that is – get you higher click-through rates and sales. I know…..many of you struggle with creating compelling content already. So, if you are also struggling with creating the design of your email, on top of all the other time-sucking activities you need to take care of as a business owner, you might decide to just let it go.
It doesn’t have to be that way.
A branded mail templates can be just what you need to show up with consistency in your subscribers’ inboxes.
Since they already know your brand, it’s important to make your business recognizable so they can quickly associate an email with your business. It will also help you build familiarity with potential customers who signed up to learn more about what you have to offer.
A good email template will let you copy and paste content directly into the file. It’s going to show up beautifully on desktop, mobile and across various email service providers. You can use the same template again and again for multiple campaigns with different content.
Here are a few examples of emails with consistent email branding:
Three benefits of email templates
Email templates let you plug your content into an existing template saving you the time of designing new templates for every new campaign. Templates allow you to save precious time while allowing you to concentrate on your marketing message instead of tedious formatting.
Branding your emails doesn’t just create a better overall experience for your subscribers, it going to give them a reason to stick around.
With custom email templates, it becomes possible to add your own colors, text, formatting, images, and business logos. That gives you a positive, consistent brand experience that your subscribers will feel comfortable interacting with again and again.
Deliver personalized experiences
Did you know that even a reusable email template can be personalized? It’s easy. With your template already designed, all you have to do is plug in your content, and then use the personalization function in the tools.
It’s kind of fun!
You can add basic personalization like your subscriber’s name, or you get take it to the next level with other personalization like: their dog’s name, their horoscope sign, or any other detail you choose to collect. With a branded template and email content that speaks to your individual subscribers, you have a powerful email campaign.
What can you do today?
If you’re still not using an email marketing service to do your email marketing, your first step should be to sign-up to get started. You can try Constant Contact free for 60 days and see how using a customizable email template can help.
If you’re already using email marketing, take a look at your latest email to see if you can put any of these branding tips to work. Once you have a branded template created, you’ll be able to copy it next time you’re ready to send and just update your email content.
Your well-crafted email campaign will likely turn out to be one of the most powerful weapons in your entire digital marketing arsenal. All other added benefits aside, it can be used as the vehicle that drives your potential customers to your website and gives you the opportunity to remain connected through newsletters, special offers, and other content.