I am SUPER excited to be a featured speaker at WordCamp RI 2017.

My Shpiel: Rise Above The Noise

It’s just so noisy out there! How can a small business owner “Rise Above the Noise”? Seriously, how can a small business owner utilize her unique talents, skills, voice to differentiate herself from the static out there? We have all heard that great content can be key to your success. This is certainly true.  Equally important is utilizing your “tribes,” your “collaboratives,” your “people” to exponentially increase your reach.

I will be discussing the incredibly simple, yet profound, philosophy of listening to the questions your customers have been asking you and creating detailed, informative, and nonbiased articles centered around answering those questions as honestly and completely as possible.

Garnering content from your collaborators helps deepen the effects of this effort. This discussion will include various methods to utilize your aligned contacts not only to help create great content but to help grow your brand through digital platforms.

Viewing actual brand analytics and insights, we will view real-time results of strategic digital collaborations.

Participants in this workshop will leave with a concrete plan to:

  • Create content on their site that answers the questions people are asking about their product or service which will establish themselves as a thought leader in their area
  • Utilize their content in a number of unique ways to further differentiate their message.
  • Utilize their communities/collaborations to amplify their message.
  • Measure the results of their actions!

WordCamp RI is a fantastic opportunity for local small business owners.  It is a two-day learning conference with sessions for beginners, intermediate techies, and advanced pros. There are workshops, seminars, one-on-one help at the Happiness Bar (aka Help Desk), along with networking opportunities during lunch breaks and at the Friday night reception.  All of this is included in your admission ticket.

WordCamp RI will be held Friday and Saturday, September 22 and 23, at the East Greenwich campus of New England Tech.

General Admission ($40) will get you:

  • Admission to sessions on both Friday & Saturday, September 22nd & 23rd
  • Admission to the Welcome Soiree Friday evening at Eleven Forty Nine Restaurant
  • Lunch & snacks on Friday & Saturday
  • WCRI 2017 Swag

Purchase your ticket prior to Sept 8th to guarantee your meal preference. Tickets purchased after may be subject to availability, but no one goes hungry!